Digital Marketing Specialist (Lead Generation & Copywriting)
Plan, launch and optimise lead generation campaigns across Meta (primary) and Google. Manage campaigns end-to-end, from idea to execution, testing and reporting. Write high-converting copy for ads, landing pages, emails and nurture sequences. Build and improve ad funnels that move leads from click → opt-in → conversion. Test hooks, audiences, offers and messaging to improve performance. Analyse campaign results and clearly explain what's working and why. Key responsibilities
Plan, launch and optimise lead generation campaigns across Meta and Google Manage campaigns end-to-end, from idea to execution, testing and reporting Write high-converting copy for ads, landing pages, emails and nurture sequences Build and improve ad funnels that move leads from click → opt-in → conversion Test hooks,
audiences, offers and messaging to improve performance Analyse campaign results and clearly explain what's working and why About you
3+ years experience in digital advertising and lead generation Strong experience with Meta Ads (Google highly regarded) Proven ability to build and optimise lead generation funnels Robust copywriting skills with a focus on conversion Understanding of the buyer journey and how messaging changes at each stage Confident working with data, metrics and performance insights Comfortable using AI tools to improve speed and output Self-starter who can take campaigns from idea → launch → optimisation