Overview Jack Stillman is a premium Australian lifestyle brand specialising in rugged, functional luggage and accessories crafted from heritage materials such as waxed canvas and premium leather. Designed for adventure, travel, and everyday use, our products are built to last, just like the community we’re growing.

As we continue to expand across direct to consumer, wholesale and collaborations with other brands, we’re looking for a Social Media Manager to elevate our digital presence and help tell the Jack Stillman story across social platforms.

This role is ideal for a creative and strategic social media qualified who understands lifestyle branding and knows how to build meaningful engagement. You’ll be responsible for managing our social channels end to end, balancing hands on content creation, organisation and performance driven strategy.

Key Responsibilities

Develop and execute a social media strategy aligned with brand and marketing goals

Plan and manage a content calendar across Instagram, TikTok, Facebook, and emerging platforms

Create engaging short-form content, including video, imagery, and written posts





Manage day-to-day posting, community engagement, comments, and DMs

Source, curate, and repurpose user-generated content and customer stories

Support product launches, campaigns, and promotions through social channels

Monitor performance metrics and provide regular insights and reporting

Stay across social media trends, platform updates, and best practices

Skills & Experience Essential

Proven experience managing social media for a brand or business

Strong understanding of Instagram and TikTok content formats and trends

Excellent written communication skills and attention to brand voice

Ability to work independently and manage multiple priorities

Experience analysing social performance and optimising content accordingly

Desirable

Experience in eCommerce, lifestyle, or fashion brands

Basic photography or video editing skills

Experience working with creators or influencers

Passion for travel, adventure, or premium lifestyle products

📌 Social Media Coordinator (Canberra)
🏢 Jack Stillman
📍 Canberra