Betashares seeks a Senior Marketing Manager - Lifecycle to own strategy, roadmap and delivery of customer lifecycle programmes across B2C and B2B audiences, collaborating with the Marketing Director and cross-functional teams to drive activation, engagement and revenue.
You will lead end-to-end automated journeys, segmentation, testing and personalisation, aligning contact strategy and channel mix to commercial outcomes across Betashares Funds, Direct and Super.
📌 Senior Lifecycle Marketing Lead (Sydney)
🏢 Betashares Group
📍 Sydney
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