Description
About Us
At Xe, we live currencies. Behind every exchange, query or transaction is a person or business trying to accomplish something significant — and we exist to help them do it better.
About Us
At Xe, we live currencies. Behind every exchange, query or transaction is a person or business trying to accomplish something important — and we exist to help them do it better.
Founded in 1993, Xe launched one of the world’s first digital currency platforms and has since grown to over 280 million users globally. Since joining Euronet Worldwide (NASDAQ: EEFT) in 2015, Xe has combined global scale with the agility of a digital‑first business, powering money movement for consumers, SMEs and Fortune 500 companies.
We’re ambitious about becoming the world’s most used, most loved and most trusted currency exchange service. We’re proud of how we work, but most importantly why we work: to empower people with knowledge, transparency and seamless currency services.
About The Role
The APAC Pricing Manager is the senior regional pricing owner for Xe's Consumer and SME segments, responsible for developing and implementing pricing strategies that support sustainable customer and commercial growth across APAC.
Working in partnership with the Consumer and SME segment heads, Marketing, Regional Leadership and global pricing colleagues, the role will use market intelligence, customer insights and commercial analytics to optimise pricing across our priority verticals, Ideal Customer Profiles (ICPs) and corridors. The role will focus on maximising customer acquisition, conversion, wallet share, retention and cross‑sell of new products, while supporting agreed revenue and margin objectives.
The APAC Pricing Manager will own the local pricing agenda end-to-end, combining strategic pricing development, data-led experimentation, hands‑on pricing system execution, governance and regional reporting. As a senior individual contributor, the role will influence commercial decision‑making, provide pricing expertise to APAC GTM leaders and ensure that approved pricing strategies are implemented effectively within agreed global frameworks and approval authorities.
Key Responsibilities
- Pricing Strategy & Commercial Performance
- Lead the development of Xe's overall pricing strategies across the APAC Consumer and SME segments, working in partnership with the respective segment heads, Marketing and Regional Leadership.
- Develop and recommend differentiated pricing strategies that support customer acquisition, conversion, wallet share, retention and cross‑sell of new products.
- Align pricing strategies with Xe's commercial priorities, customer propositions, go‑to‑market strategies and regional growth ambitions.
- Partner with segment leadership to ensure pricing supports the commercial strategy across priority verticals, ICPs, corridors and customer lifecycle stages.
- Balance customer value, competitive positioning, revenue generation and sustainable margin performance when developing pricing recommendations.
- Work within established approval authorities,
ensuring pricing strategies and material changes are appropriately reviewed and approved by the relevant stakeholders.
- Market Intelligence & Growth Opportunities
- Monitor competitor pricing, product propositions and go‑to‑market strategies across APAC to ensure Xe remains competitive and well positioned to grow market share in its key focus areas.
- Analyse market chance, competitive dynamics and market share across priority verticals, ICPs and corridors, leveraging internal customer and transaction data alongside external market intelligence.
- Partner with Segment Heads and Marketing to identify new growth opportunities, underserved customer segments and opportunities to strengthen Xe's market position.
- Provide actionable market and pricing insights to inform customer acquisition strategies, market prioritisation, product development and go‑to‑market planning.
- Develop a detailed understanding of customer price sensitivity, competitor positioning and the commercial factors influencing customer acquisition, conversion and retention.
- Pricing Experimentation & Optimisation
- Lead a structured pricing experimentation programme across Consumer and SME, taking commercial hypotheses through to implementation, analysis and evidence‑based recommendations.
- Design and evaluate pricing tests using customer, transactional and commercial data to assess the impact of pricing changes on conversion, revenue, margin, retention, wallet share and other relevant business outcomes.
- Partner with Product, Technology, Marketing, Sales and other stakeholders to develop and implement pricing experiments and optimise pricing propositions.
- Use internal analytics and extern
📌 Revenue Manager (Sydney)
🏢 XE.com
📍 Sydney