Role: Event Sales and Marketing Coordinator
Reports to: Directors

HOLLYWOOD INN POSITION DESCRIPTION

1. Purpose of position

Sales and planning

Responsible for sales and event planning for Hollywood Inn, with financial accountability for such events. To manage the expectations and requirements of the client from initial enquiry to post event follow up. To ensure robust communication during the sales and event planning process and a seamless interface between the Event Sales and Marketing Coordinator and the operations team.

Marketing

Responsible for creating and delivering innovative content across social media to drive brand awareness and lead generation. To stay abreast of event trends and competitor activity to ensure that Hollywood Inn remains relevant and competitive within the industry.

This position is a key position in the business. It is in essence a position that ensures the growth and profitability of the business.

2. Key Criteria

Qualifications

Event or hospitality diploma/ degree or related qualification & Experience

Essential:

- Minimum 2 years experience in event sales or coordination within a hospitality or events venue
- Demonstrated track record in a similar role
- Exceptional customer service skills and ability to build strong relationships with clients and industry suppliers

- Possess superior attention to detail, communication skills and the ability to multi-task and work under pressure and to deadlines
- Impeccable presentation
- Ability to adapt to a dynamic and fast paced environment

- Proficient in MS Word and Excel

Desirable

- Experience in private events, weddings and corporate markets - Experience using social media scheduling platforms
- Experience using Canva

3. Accountabilities

The following does not describe all detailed activities for the role. This is to encourage flexible work practices and to accommodate changes in the balance of activities in line with the needs of the organisation.

SALES

Principal Activities





To achieve set annual budget by achieving maximum conversions and proactively seeking new business opportunities.

Understand the business and contribute to an environment of trust and collaboration.

- Responsible for all enquiries and proposals ensuring a 24 hour turn around
- Timely follow up of all proposals and conversion of business
- Conduct venue site inspections for prospective clients
- Preparation of accurate contracts and invoices in accordance with the Hollywood Inn Terms & Conditions
- Ensure deposit and final payments are received by the due date and follow up outstanding amounts as required
- Yield management: understanding, anticipating and influencing clients in order to maximise revenue for peak periods and dates
- Assist Sales/Marketing consultant with development of sales plans and strategies for all markets
- Identify and seek new revenue generating opportunities
- Maximise referrals by building strong ongoing relationships with a range of suppliers to the industry
- Attend relevant networking events

EVENT PLANNING

Principal Activities:

Efficient coordination of events.

- Liaise with clients through the entire planning process offering advice and guidance to ensure that they are well informed and nurtured throughout their event journey
- Conduct client planning meetings as required
- Timely follow up and receipt of all interim and final payments by the applicable due date
- Timely follow up and receipt of event requirements document
- Advise on creative food, beverage and experience solutions to suit client requirements and achieve best possible outcomes




- Utilising preferred supplier lists to make relevant supplier recommendations
- Preparation of accurate Event Orders for each event, reflecting all confirmed client, supplier and internal requirements
- Ensure operational staff are fully briefed on client’s requirements to ensure the smooth operation of each event
- Post event follow up to obtain client feedback, maximise Google and Facebook reviews and request images for marketing purposes

MARKETING

Principal Activities:

Create and schedule regular, engaging content to social media platforms to increase brand awareness, audience growth and leads.

Work collaboratively with the Directors and Marketing Consultant to drive revenue by implementing marketing strategies and campaigns to increase awareness and initiate leads.

- Social media content planning and scheduling
- Authentic engagement: engaging with audience comments and messages and proactively engaging with relevant accounts to increase visibility and brand awareness
- Creative input into sales collateral and marketing activities
- Conduct regular competitor analysis and attend competitor site inspections, reporting findings back to the Directors

ADMINISTRATION AND BUSINESS PROCESSES

Principal Activities:

Ensure systems and processes are adhered to.

Assist in the documentation and continual improvement of all standard operational procedures and processes.

- Prepare and print bar menus for each event
- Collect and refund security bonds
- Prepare weekly sales report for Directors
- Continually improve processes and procedures and SOPs where required to increase efficiency
- Contribute to the continual improvement of all templates and creation of new templates where required
- Ad hoc administration tasks as required including placing beverage orders, making security bookings and rostering operations staff

Pay: $80,000.00 – $110,000.00 per year

Work Location: Hybrid remote in Arthurs Seat VIC 3936

📌 Sales & Marketing Manager (Arthurs Seat)
🏢 Hollywood Inn
📍 Arthurs Seat