Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behaviour-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

ABOUT THE ROLE

We’re looking for a Senior Account Manager to join the Herd team, helping lead integrated communications programs for some of Australia’s most recognisable consumer brands.

This is a hands-on role for someone who thrives across earned media, influencer strategy, brand storytelling and cultural relevance. You’ll be a trusted day-to-day partner to clients, helping shape strategies that drive awareness, talkability and brand affinity, and bringing them to life through media, creators and social-first thinking.

CLIENT LEADERSHIP & COUNSEL

- Act as the day-to-day client lead across key consumer accounts, building strong relationships and taking ownership of outcomes and the quality of work.
- Provide confident, proactive counsel to marketing and communications stakeholders, with support from senior agency leads where needed.
- Help guide clients through key moments, including brand launches, seasonal campaigns,



issues and reactive opportunities.
- Translate brand objectives into clear and compelling communications ideas that resonate with consumer audiences.

STRATEGY & DELIVERY

- Contribute to earned-led consumer communications strategies designed to cut through culture.
- Manage the development and delivery of media, influencer and integrated campaigns from idea through to execution.
- Drive the day-to-day delivery of media relations programs across lifestyle, entertainment, consumer, news and trade media.
- Develop messaging, narratives and positioning that bring brands to life in an authentic and consumer-relevant way.
- Ensure campaigns are delivered on time, on budget and to Herd MSL’s quality standards.

INFLUENCER & SOCIAL

- Manage influencer strategy and execution across accounts, including talent selection, briefing, content alignment, amplification and measurement.
- Ensure influencer activity is strategically integrated with earned media and wider campaigns.
- Help shape and deliver social-first ideas, platform-native content and creator-led storytelling.

TEAM & AGENCY CONTRIBUTION

- Manage and support account teams, building confidence, capability and accountability across day-to-day delivery.
- Mentor junior team members and support their development.
- Contribute to new business,



credentials and agency thought leadership where appropriate.

WHAT THE ROLE OFFERS

- Industry-leading learning and development opportunities and a dedicated Career Manager.
- Excellent career growth and progression within a strengths-based environment.
- Freedom to own your work and relationships while bringing creativity to your everyday.

WHAT WE’RE LOOKING FOR

- First and foremost, we want someone who lives our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud. Team culture is everything to us.
- We’re looking for someone bright, curious and not afraid to take on a new challenge. Someone who thinks freely, is passionate about the industry and brands we work with, and is excited by the opportunity to grow and learn within a supportive team.

In terms of experience, you’ll ideally have:

- Experience delivering at Senior Account Manager level within PR or communications, or the readiness to step into the role.
- A strong background in consumer communications, earned media and brand-led campaigns.
- Strong influencer experience, including talent management, briefing, content alignment and performance evaluation.
- Confidence managing stakeholders and providing client counsel.
- Strong knowledge of the Australian media landscape, particularly lifestyle, entertainment, consumer and national outlets.
- Confidence using AI tools to support strategy, insights, content development, media planning and workflow efficiency, with an understanding of quality control, ethics and best practice.
- Sound commercial and financial management skills across projects and accounts, wit

📌 Senior Account Manager (Sydney)
🏢 Herd MSL
📍 Sydney