Job Overview

We’re looking for a Sydney-based Media Director to lead this work, by providing insights‑driven media and measurement strategies, strengthening client & partner agency relationships, and collaborating with cross‑departmental teams.

The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Senior Analysts and Managers. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high‑level operations management, innovation, client/partner relationships, and general media executional excellence.

Responsibilities

- Ensures media plans are of the highest standard, assists in presentation material creation, and provides strategic guidance on reporting calls with clients
- Oversees a team of media experts focused on 1-3+ clients, providing leadership, mentorship, vision, and technical expertise, working in conjunction with HR and other teams to foster team growth opportunities and a positive work environment
- Embodies a true leadership mentality and willing to devote days to making your team successful, working for them, not above them
- Contributes to the continued growth and stability of VaynerMedia, being empowered to make decisions that are best for the company over the long‑run
- Oversees execution by setting up process and clear lines of communication
- Updates performance benchmarks and shares digital platform updates, both internally and externally with client partners
- Manages negotiations for high value and/or complex packages
- Approves all recommendations and presentations before sending to the client
- Delegates work effectively and not only teaches direct reports but also delivers seamless client work




- Fosters an environment that encourages intelligent risk‑taking, innovation, and creativity
- Leads interviewing, hiring, training, coaching, developing and evaluating team members
- Leads cross‑LoB buying deliverables
- Leads by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism
- Acts as a key contact for client and platform partners, operating as a go‑to voice and leader for them
- Develops and delivers senior‑level, sophisticated media investment strategies to clients, derived from industry insights and best‑in‑class expertise and thought leadership
- Collaborates across disciplines, specifically planning and analytics, to craft best‑in‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
- Operates as a “player/coach”, able to jump in and get into the weeds as needed to keep campaign work moving in the right direction
- Takes responsibility for and rectifies (as needed) any mistakes or errors made by team members and implements improvement across processes
- Navigates a portfolio of brands within a larger conglomerate or business group and gains a deep understanding of their unique company architectures to ultimately build the strongest holistic relationship possible




- Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
- Continuously strives for improvement across all team processes to streamline workflow and benefit the larger team
- Provides clear delegation of responsibilities across your organization and makes expectations for success clear and concise
- Leads client communication around scope agreements, finance and billing, working closely with FinOps to keep a handle on monthly billing and incoming revenue
- Proactively identifies the needs of our clients’ businesses to sell-through incremental campaign opportunities to clients (cross‑disciplines at times where needed), to help deliver best in class work that helps to grow their business

Qualifications

- You have experience working in the advertising media landscape in the Australia region, and expertise planning and buying both digital and ATL media
- You have a minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large‑scale digital media programs that drove tangible business outcomes
- You have a good network of media and marketing professionals in the Australia market, including major publishers and brands
- You have advanced written, presentation and general communication skills
- You’ve ideally experienced dealing with non‑core buying teams, specifically media & communications planning, analytics, traditional media buying, and others
- You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success
- You have examples of leaning into new/emerging platform opportunities to drive media innovation

📌 Media Director (City of Sydney)
🏢 VaynerX
📍 City of Sydney