The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliverexceptional customer experiences, strong commercial outcomes and a positive, values-led teamculture.

This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to lifeon the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service,styling and selling experience.

Living the SHEIKE Values At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

Seeks to understand Boutique performance and customer behaviours

Asks thoughtful questions and actively learns through feedback andcoaching

Builds confidence in interpreting basic sales and conversion data

Spark Connection

Creates warm, genuine connections with customers and team members

Supports a welcoming and inclusive Boutique environment

Leads with empathy, positivity and transparent communication

Shape Tomorrow

Takes ownership of personal development and leadership growth

Support change initiatives and new ways of working in Boutique

Contributes ideas that help improve customer experience and performance

Key Responsibilities Customer Experience & Service Leadership

Deliver consistently high-quality customer experiences aligned to the SHEIKEbrand

Lead by example with genuine greetings, confident styling and fitting roomengagement

Support the Boutique Leader in coaching the team on service and sellingbehaviours

Act as a point of escalation for customers in the absence of the Boutique Leader

Conversion

Average Transaction Value (ATV)

This includes:

Understanding daily and weekly performance trends

Supporting team focus on conversion and add-on selling





Reinforcing commercial priorities on the Boutique floor

Support onboarding and training of new team members

Provide day-to-day coaching and feedback to stylists

Assist with performance conversations and recognition moments

Step into a leadership role when the Boutique Leader is off the floor

Wages & Rostering (Support)

Support effective rostering aligned to traffic and service needs

Assist with wage control through strong floor leadership and productivity

Ensure time and attendance processes are followed accurately

Support opening and closing procedures as required

Stock Integrity & Loss Prevention

Support stock accuracy through strong adherence to processes

Role model loss prevention behaviours and standards

Assist with stock movements, deliveries and transfers

Escalate stock concerns or discrepancies to the Boutique Leader

Visual & Operational Excellence

Maintain strong visual standards aligned to VM direction

Ensure fitting room, shop floor and back-of-house areas are clean andorganised

Support execution of campaigns, promotions and sale activity

Be proactive in identifying and addressing standards opportunities

Is a trusted second-in-charge within the Boutique

Leads confidently on the floor and during peak trade

Builds strong relationships with customers and team members

Supports the Boutique Leader in driving results and culture

Is developing capability toward future Boutique Leadership

Key Capabilities & Skills

Experience in a customer-facing retail environment

Passion for styling, selling and customer connection

Strong communication and interpersonal skills

Emerging leadership capability with a growth mindset

📌 Assistant Boutique Leader (Sydney)
🏢 Sheike
📍 Sydney