SHE-com is the fastest-growing community of female e‑commerce owners in Australia, and we want you to be part of our incredible team of 45+ women on a mission to educate, inspire, and celebrate female founders in the world of e-commerce.

Love what we are about? Excited to help women build and grow leading product-based brands? Let’s make it happen together.

SHE-com

An Australian-based community headquartered on the Gold Coast, designed by and for women in ecommerce. We provide coaching programs, events, retreats, and conferences to empower female entrepreneurs at every stage of their journey.

Our founder

Lisa Jones, a multi-million-dollar brand owner, created SHE-com to support the rapidly growing wave of female-led ecommerce businesses across Australia. Seeing their potential and the lack of tailored resources, Lisa built a space to empower these women to succeed.

What we offer

SHE-com supports start-ups, scale-ups, and multi-million-dollar businesses with mentoring, training, awards, networking, live events, and curated tools. We provide the resources they need to focus on scaling and thriving in their industries.

Our community

By 2025, our community will connect over 75,000 female founders who collectively generate hundreds of millions of dollars in revenue, solidifying SHE-com as Australia’s leading network for women in ecommerce.

We're seeking a strategic and hands-on Head of Product to lead the innovation, delivery, and expansion of SHE-com's coaching programs and client experience.

This role will be critical in driving key outcomes like client happiness, retention, knowledge growth, and overall program success. You’ll work closely with leadership to onboard and manage coaches,



optimise program delivery, and scale our impact globally.

If you’re excited by the challenge of reducing churn, creating transformative client experiences, and adapting our programs for international markets, we’d love to have you on board.

Key responsibilities:

- Develop and execute the product strategy to drive program growth, reduce churn, and increase client satisfaction across all programs: Start-Up Program, Academy+, and Scale Mastermind.
- Build and manage a product roadmap that prioritises updates, enhancements, and current features based on client needs, feedback, and business goals.
- Ensure programs consistently deliver measurable results by aligning delivery with clear client outcomes, KPIs set by the CEO, and global market requirements.

Customer happiness, churn reduction, and knowledge growth

- Own and deliver KPIs related to client retention, engagement, and happiness, ensuring high satisfaction rates and reduced churn.
- Create a client journey that maximises engagement, delivering value at every touchpoint and ensuring clients feel supported and connected.
- Develop and implement initiatives that enhance knowledge retention and growth, including refreshed content, learning modules, and bonus resources tailored to client feedback.
- Proactively monitor churn signals and address them through program innovations,



targeted interventions, and personalised client support.

Global program expansion

- Lead efforts to expand SHE-com’s programs globally by adapting content, delivery methods, and support structures to suit international markets.
- Collaborate with marketing and business development teams to design localisation strategies that resonate with diverse markets.
- Innovate new delivery formats, tools, or resources to meet the unique needs of global clients without compromising on program quality.

Cross-functional collaboration & client engagement

- Collaborate with marketing, sales, and operations to align product strategy with overall business objectives and ensure consistent messaging across all client touchpoints.
- Work with tech teams to optimise and enhance SHE-com’s online learning platforms, resource hubs, and coaching tools for both local and global clients.
- Partner with sales to source and showcase success stories and testimonials, driving client engagement and demonstrating program value.
- Oversee engagement within the private Facebook group to promote community connection, peer-to-peer collaboration, and knowledge sharing.

Coach onboarding, training, and scheduling

- Collaborate with leadership to source, onboard, and train new coaches, ensuring they are aligned with SHE-com’s client-focused approach.
- Manage coaching calendars and ensure availability meets the demand for personalised support across all programs.
- Regularly assess coach performance and implement development plans to maintain a high standard of client support and satisfaction.

Team leadership and development

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📌 Head of (City of Gold Coast)
🏢 She-Com Pty
📍 City of Gold Coast