Job Type: Permanent position | Full time position

Job Description About the Role As a Digital Partnerships Manager, you'll lead the planning, implementation, optimisation and reporting of digital media campaigns across Australian Government clients. You'll work closely with Associate Directors, Client Teams, Strategy teams and specialist partners to create and deliver integrated digital solutions that drive measurable outcomes.

This role requires strong expertise across programmatic, social and search platforms, stakeholder leadership, team management and operational excellence. You'll be expected to act as a trusted digital advisor, campaign leader and mentor to junior team members. What

You’ll Actually Be Doing Client Leadership & Strategic Counsel

Act as a trusted digital advisor to client stakeholders

Provide leadership on digital media strategy and best practice

Manage client expectations, timelines and campaign requirements

Communicate campaign performance and recommendations clearly

Translate technical media solutions into practical business outcomes

Build long term trust through consistent delivery and expertise

Digital Strategy & Campaign Planning

Develop digital responses aligned to client objectives

Lead activation strategy across social, search and programmatic channels

Ensure campaigns are built around measurable outcomes

Identify opportunities to strengthen performance and efficiency

Apply evidence based planning principles

Support integrated communications planning across channels

Campaign Leadership & Activation





Oversee end to end campaign implementation and management

Ensure all campaign activity follows best-practice standards

Monitor campaign health, pacing and delivery

Manage platform execution across all assigned activity

Ensure campaign timelines and objectives are achieved

Drive operational excellence across digital delivery

Performance Optimisation Agenda

Lead optimisation strategies across active campaigns

Analyse campaign performance and identify opportunities

Improve effectiveness through continuous testing and learning

Monitor delivery against KPIs and objectives

Translate performance data into actionable recommendations

Drive stronger campaign outcomes through optimisation

Team Leadership & Capability Building

Manage and develop Digital Partnerships Executives and Associates

Provide coaching, mentoring and day-to-day guidance

Buddy check campaign implementation and quality standards

Identify capability gaps and development opportunities

Build confidence and accountability across the team

Create a positive, high performing team environment

Stakeholder Collaboration & Integration

Work closely with Associate Directors and Australian Government client teams





Partner with planning, reporting and specialist teams

Ensure seamless collaboration across campaign workstreams

Align stakeholders around campaign priorities and objectives

Contribute to integrated communications planning

Support best in class delivery across all disciplines

Reporting & Insights

Lead campaign reporting and performance reviews

Ensure reporting remains accurate, timely and actionable

Extract meaningful insights from campaign performance

Develop recommendations that guide future activityPresent performance outcomes confidently

Promote data led decision making across the team

Financial Operations & Governance

Oversee campaign budgets, bookings and financial accuracy

Manage media plan actualisation and reconciliation processes

Ensure accurate billing and campaign administration

Maintain compliance with Australian Government reporting standards

Ensure SMD loading is completed accurately

Uphold strong governance and operational discipline

Digital Excellence & Future Capability Agenda

Stay informed on platform updates and emerging digital trends

Maintain advanced expertise across key digital channels

Support digital capability development across the team

Introduce new opportunities and creative platform solutions

Improve processes, efficiencies and ways of working

Help evolve the digital product within the Australian Government team

Salary range $90,000.00-$93,000.00 inclusive of superannuation

📌 Digital Partnerships Manager (Sydney)
🏢 Ipg Mediabrands
📍 Sydney