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Digital Content Specialist

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Digital Content Specialist

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Woolworths Group We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a adaptable approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless. What you'll do As a Digital Content Specialist, you will be responsible for building and maintaining high-quality digital content across the Woolworths app and website, with a strong focus on content accuracy, operational excellence, and product enrichment. This is a hands-on, delivery-focused role, working primarily within Adobe Experience Manager (AEM) to publish content and support day-to-day content operations. You’ll play a key role in ensuring that our digital shelves are accurate, engaging, and up to date, helping customers find what they need and shop with confidence. We are Woolworths Group We are Woolworths Group. 200,000+ bright minds,



passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless. What you'll do As a Digital Content Specialist, you will be responsible for building and maintaining high-quality digital content across the Woolworths app and website, with a strong focus on content accuracy, operational excellence, and product enrichment. This is a hands-on, delivery-focused role, working primarily within Adobe Experience Manager (AEM) to publish content and support day-to-day content operations. You’ll play a key role in ensuring that our digital shelves are accurate, engaging, and up to date, helping customers find what they need and shop with confidence. Responsibilities include:

Publish, update, and maintain digital content in Adobe Experience Manager (AEM) for the Woolworths app and website.





Enrich and manage product content including images, copy, tags, and attributes to improve searchability, accuracy, and customer understanding.

Build promotional banners, homepage placements, landing pages, and merchandising content based on provided briefs and schedules.

Execute content changes with a high degree of precision, ensuring accuracy, consistency, and adherence to brand and accessibility standards.

Perform quality assurance checks across multiple devices and formats (mobile, desktop, app) to ensure correct rendering and functionality.

Troubleshoot content issues or discrepancies and escalate as needed.

Manage content scheduling and version control to support key trading and promotional events.

Support testing and rollout of new templates, modules, and CMS features in collaboration with the content and product teams.

What you'll bring

3+ years of experience in a digital content authoring or web publishing role. Strong technical proficiency in Adobe Experience Manager (AEM) or a similar enterprise CMS.

Experience working with structured product data, content tagging, and metadata to improve product presentation and discoverability.

Familiarity with content operations in a high-volume retail, eCommerce, or digital publishing environment.

Strong attention to detail and quality assurance mindset.

Ability to follow defined content processes and publishing schedules with accuracy and efficiency.

Understanding of responsive content and digital accessibility best practices.

What you’ll experience A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.

A global busin

📌 Digital Content Specialist (Sydney)
🏢 Woolworths Group
📍 Sydney