Jomablue is a premium enterprise event technology company, trusted by some of the world’s leading organisations to deliver complex, high-stakes events.

With over 25 years in the events industry, that heritage shows in everything we build and every event we deliver. Named ‘Best Event Management Platform’ at the Event Technology Awards and certified as a ‘Great Place to Work’, the recognition reflects what we have always believed: that the people in our team matter as much as the experiences we create for our customers.

Our customers range from global tech giants to iconic Australian brands, and they come back to us because of two things: the quality of our technology and solutions, and the quality of the people behind it.

We are a close, passionate team of genuine human beings who love what we do. The kind of team where people laugh hard, hold each other to a high standard, and actually want to come to work

If you want to do meaningful work, at a company that is growing and continues to prove itself . . this is your chance.

The Role The Senior Sales Development Representative reports to the Head of Sales and owns the top of the funnel: researching target accounts, running outbound, and booking qualified first meetings for the Account Executive team.

This is a pure outbound pipeline-generation role. You don't carry a closing quota — your job is to make sure the AEs never run short of well-qualified conversations. You’ll work a defined account universe across our core enterprise event platform and our Sponsor & Exhibitor Manager (SEM) solution, prospecting into event and marketing teams at global technology companies, professional associations,



agencies and organisations running large-scale expos and conferences across Australia, ASEAN and the UK.

You’re coachable, consistent and competitive with yourself. You like a explicit process, you show up every day and work it, and you take pride in booking meetings that AEs are glad to take — not just meetings that hit a number.

It’s built for someone who has been a successful SDR for a minimum of 1-2 years and will suit someone who wants a structured path into an AE seat. You’ll learn advanced discovery, qualification and deal mechanics from the inside, with a clear line of sight to promotion.

When and Where This is a full-time role based in our Ultimo, NSW office - Hybrid Working Model

Your Duties

Research and map target accounts, identifying the right event, marketing and sponsorship stakeholders

Run multi-channel outbound (email, phone, LinkedIn) against agreed target lists and sequences

Qualify leads and route them to the right AE within agreed SLAs

Conduct structured first-call qualification and book meetings that meet the handover standard

Prepare pre-meeting briefs so AEs walk into first calls informed

Maintain accurate contact, account and activity data in Salesforce and our sales engagement tooling

Use AI and sales tooling to research, personalise and prioritise outreach at scale

Share prospect feedback,



objections and market signals with sales and marketing

Participate in weekly pipeline and outbound reviews

How Success Is Measured

Qualified meetings booked per month

Meeting-to-opportunity conversion rate

Outbound activity and response rates

Data accuracy in CRM

How This Role Partners With the Head of Sales

Weekly outbound review: targets, messaging, conversion

Coaching on qualification, objection handling and call craft

Agreement on target lists, sequences and meeting standards

Escalation of routing, territory or lead-quality questions

How This Role Partners With the AE Team

Clean, briefed handover of every qualified meeting

Feedback loop on meeting quality and outcomes

Joint account planning on priority targets

Goal Focus

Rising meeting quality over time

Building the skills to step into an AE role

Skills and Experience While we list some skills and experience items below, we are focused on finding the right person who wants to learn.

2-3 years in a sales and business development

Strong written and verbal communication — concise, clear, professional

Comfortable on the phone and resilient to rejection

Organised and process-driven; able to work a daily cadence without supervision

Curiosity about how businesses run events and why they buy

Confident using Claude and modern sales tooling, or quick to pick it up

High level of personal accountability

Experience with Salesforce, Apollo or similar sales engagement platforms

Exposure to events, SaaS or professional services

Familiarity with a structured qualification framework (e.g. MEDDPICC)

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📌 Sales Development Representative (Sydney)
🏢 Jomablue
📍 Sydney