WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Step into the future of beauty marketing with WPP Beauty Tech Labs, where you will have the unparalleled opportunity to push the boundaries of digital innovation and shape the creator culture for the world's most iconic beauty brands

About Wavemaker: A Leading WPP Media Brand

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role

Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

- Leading Brand Advocacy: Spearheading innovative product placement, gifting, and seeding strategies across L'Oreal's 32 prestigious and iconic beauty brands.
- Launching Gamified Tech: Driving the rollout of "L'Orealistar", an exciting new tech platform designed to onboard and reward Micro and Nano creators.
- Seeding at Scale:



Utilising cutting-edge Influencer AI technology to generate authentic brand love, education, and vibrant online communities.
- Building Connections: Identifying, engaging, and nurturing meaningful relationships with key beauty influencers, creators, and industry tastemakers.
- Crafting Buzz-Worthy Kits: Collaborating closely with creative and strategy teams to design highly engaging, sustainable, and visually stunning product seeding kits.

Ideal Skills and Experience

A highly organised, socially savvy beauty enthusiast who loves building genuine relationships with digital creators and has a creative flair for designing unforgettable brand moments will absolutely thrive in this position. We're also looking for;

- Industry Experience: At least three years of hands‑on experience in product seeding, influencer marketing, or social media, ideally within the beauty sector.
- Platform Expertise: An intimate, working knowledge of the social media ecosystem, particularly what makes content tick on TikTok, Instagram, and YouTube.
- Tech & Data Savviness: Proficiency with influencer marketing platforms (like Traackr or CreatorIQ) and analytics tools to track campaign performance and optimise strategies.
- People Skills: Exceptional communication and relationship‑building abilities to confidently collaborate with creators and internal stakeholders alike.




- Masterful Organisation: Stellar project management skills with the ability to juggle multiple quick‑paced campaigns with a keen eye for detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

At Wavemaker ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave an

📌 Product Seeding Manager (Melbourne)
🏢 WPP Media
📍 Melbourne