Broadsheet Media is looking for a Growth Content Writer to join our editorial team full-time.

This is a hands-on editorial role focused on creating the kind of useful, distinctive journalism that gives readers a clear reason to subscribe to Broadsheet. Working across Editorial, Reader Revenue and Analytics, you will produce a steady stream of high-value content focused primarily on Melbourne and Sydney’s food and drink scenes.

The role is less about chasing the biggest possible audience and more about understanding what our most engaged readers genuinely value. You will create decision-led guides, insider deep-dives, expert roundups and service features that help readers answer a simple question: where should I go, and why is this worth my time?

You will also use audience and conversion insights to better understand which subjects, formats and approaches resonate with subscribers and use those learnings to inform your content.

The Role

Reporting to the Director of Reader Revenue, with a dotted line to the Global Editorial Director, the Growth Content Writer works closely with Broadsheet’s Reader Revenue, Audience, Product, Design and wider Editorial teams.

You will identify, report, write and publish original stories, while contributing ideas for repeatable editorial formats that can become valuable parts of Broadsheet’s subscriber offering.

A key part of the role is thinking about content through a newsletter-first lens. You will work closely with the Newsletter Editor, Head of CRM and Head of Audience to make sure our strongest subscriber-focused journalism reaches highly engaged readers in the right way.

You will also support Broadsheet’s growing portfolio of subscriber-only newsletters.

Key Responsibilities





Editorial and content production

- Write a consistent flow of sharp, engaging features, interviews, expert roundups and service journalism focused primarily on Melbourne and Sydney.
- Contribute ideas for repeatable editorial formats, including chef-curated lists, occasion-led guides and neighbourhood-specific roundups.
- Manage and regularly refresh evergreen guides so they remain timely, useful and valuable to subscribers.
- Identify strong leads for original features, profiles and events within the role’s remit.
- Apply a clear editorial test to ideas: does this give the reader the confidence to make a outstanding local decision now, and does it offer a recommendation they cannot easily get elsewhere?
- Upload and format stories, checking links, imagery, photography and presentation.
- Commission original photography and source suitable third-party imagery where required.
- Ensure all work meets Broadsheet’s editorial standards for accuracy, tone and style.
- Stay closely informed about Australian culture, hospitality and the stories shaping our cities.
- Manage multiple rolling deadlines while maintaining editorial quality.

Newsletter and subscriber content

- Write and package subscriber-focused stories with a newsletter-first approach.




- Work closely with the Newsletter Editor to give high-value stories appropriate prominence.
- Work with the Head of CRM and Head of Audience to develop dedicated content showcasing Broadsheet journalism that drives engagement and subscriptions.
- Support the production and distribution of Broadsheet’s growing subscriber-only newsletter portfolio.

Audience and performance

- Use analytics dashboards to understand reader behaviour and identify patterns that help inform content ideas.
- Work closely with Reader Revenue, Product, Audience and Editorial to understand which topics and formats contribute to paid subscriptions.
- Participate in editorial news conferences and insights sessions, using relevant performance learnings to inform your work.
- Use data as an editorial tool, without losing sight of Broadsheet’s standards, taste and point of view.

About You

You are a strong digital writer and editor with experience creating useful, engaging editorial content.

You have solid knowledge of Melbourne and Sydney’s hospitality and cultural landscapes, along with the editorial judgement to know what is genuinely worth a reader’s attention.

You are comfortable working with audience data and interested in understanding how subscriptions, paywalls and digital conversion shape editorial decisions. You can use performance insights to help shape stronger content ideas rather than simply chasing traffic.

You Will Also Bring

- Strong digital writing, editing and proofreading skills, with exceptional attention to detail.
- A deep understanding of Broadsheet’s tone, standards and approach to cultural coverage.
- Strong knowledge of Melbourne and Sydney’s food, drink and bro

📌 Growth Content Writer (City of Yarra)
🏢 Broadsheet Media
📍 City of Yarra