Company description

As part of Publicis Groupe, we unleash the power of creativity, data, and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. You can’t escape it.

Our moment is as complex as it’s ever been. An era of blink-and-you’ll-miss-it that’s always whizzing, scrolling, streaming by. And it’s not slowing down.

Yet instead of staying connected — moving people with real human insight — marketers feel even more disconnected. Frantically optimizing with only the next few minutes in mind. Trying to solve this ever-evolving puzzle with a short-term focus.

Instead of pioneering an ever-expanding universe . . .

. . . And all the creative solutions that await us.

At Starcom, it’s never scared us when the kaleidoscope of marketing added another shiny mirror. We’ve seen this as an opportunity since Leo Burnett first reached his hands to the stars. To move the brands we support every day by truly knowing the real people who support them. Responsibly unlocking possibilities across current channels, new technologies, new data opportunities, and beyond.

It’s our opportunity to pioneer the next new world for your business. And to prove that media . . . is always the message. We know the next ten years will look a lot different. So will the ten after that. That’s where our expertise comes in to explore and decipher it all alongside you. Our people help you navigate what’s next, moving your business forward to the future by moving your customers forward today.

These days it’s no longer what you shout from the mountaintops.



It takes true insight to move people at the human level — in a powerful, lasting way.

Because how you move people moves your business for good

Overview

About the Role

We're looking for an Activation Manager to lead the implementation, optimisation and performance of integrated media campaigns across a portfolio of clients.

This role would suit a Senior Activation Executive or Associate Manager ready to take the next step in their career. You'll work across a broad mix of channels, partnering with clients, internal teams and media owners to deliver high-quality campaigns that drive awareness, consideration and business outcomes.

You'll also play an important role in mentoring and developing junior team members while contributing to a collaborative, high-performing team culture.

Key Responsibilities:

- Manage the end-to-end delivery of media campaigns across multiple channels.
- Develop and implement media plans aligned to client objectives and KPIs.
- Monitor, optimise and report on campaign performance.
- Identify opportunities to improve campaign effectiveness and maximise investment outcomes.
- Deliver post-campaign analysis and actionable recommendations.
- Maintain high standards of accuracy across activation, reporting and financial processes.

Client & Stakeholder Management





- Build strong relationships with clients and become a trusted day-to-day contact.
- Present campaign updates, optimisations and performance insights.
- Collaborate with media owners, platform partners and internal specialists to deliver integrated solutions.
- Evaluate opportunities, innovations and partnerships that create value for clients.

Team Leadership

- Support, coach and mentor Activation Coordinators and Executives.
- Foster a positive, collaborative and solutions-focused team culture.
- Share knowledge and best practice across the wider team.
- Help improve processes and ways of working.

Commercial & Operations

- Manage budgets, invoicing, forecasting and reconciliations.
- Ensure financial accuracy and governance requirements are met.
- Identify and elevate risks or issues when required.

What We're Looking For:

This role is ideal for someone stepping up from a Senior Executive or Associate Manager position with strong cross-channel planning and activation experience.

Essential Experience

- Strong experience across:
- Screens (Broadcast TV and Online Video)
- Total Audio (linear radio, digital audio and audio partnerships)
- Out of Home, including programmatic OOH

- Experience developing media plans across awareness and consideration campaigns.
- Strong understanding of channel benchmarking and performance measurement.
- Experience managing campaign implementation, optimisation and reporting.
- Confident presenting recommendations, campaign results and optimisation opportunities to clients.
- Strong attention to detail and ability to manage multiple priorities.
- Passion for coaching and

📌 Activation Manager (Melbourne)
🏢 Publicis Groupe
📍 Melbourne