General Manager

High-Growth Australian eCommerce Brand | Brisbane

Lead the day-to-day operations of one of Australia's quick-growing beauty/fragrance brand.

WHIF is an Australian fragrance brand offering high-quality, designer-inspired fragrances without the designer price tag.

Since launching in 2024, WHIF has experienced rapid growth and we're now looking for an experienced General Manager to lead the business through its next stage of scale.

This is a senior leadership role reporting directly to the Founders.

You’ll oversee the entire day-to-day operation of WHIF, including people, marketing, manufacturing, warehouse and dispatch, inventory, procurement, suppliers, customer operations and general business operations.

The Role

As General Manager, you’ll become the central leader responsible for ensuring WHIF operates effectively across every department.

Department managers, team leaders and key functions will report to you, and you’ll be responsible for creating accountability, solving problems, improving performance and ensuring the entire business is working towards the same commercial objectives.

You’ll work closely with the Founders on the direction of the company while taking ownership of the day-to-day management required to get us there.

You’ll have the authority and responsibility to lead, make decisions and get things moving.

What You’ll Oversee

People & Leadership

You’ll be responsible for the performance and leadership of the WHIF team.

This includes:

- Leading department managers and team leaders
- Recruitment and hiring
- Workforce planning
- Onboarding and training
- Setting KPIs and expectations




- Performance management
- Managing underperformance
- Employee relations and disciplinary matters
- Building accountability across the business
- Developing future leaders as WHIF grows
- Ensuring we have the right people in the right roles

You’ll be comfortable having difficult conversations when necessary while also knowing how to build a motivated, high-performing team.

Marketing & Commercial Performance

You’ll oversee the marketing function and ensure it is performing against the broader objectives of the business.

You’ll ensure the Marketing Manager and marketing team are delivering.

You’ll oversee:

- Marketing team performance and accountability
- Marketing budgets
- Campaign planning and execution
- Marketing KPIs and reporting
- Revenue and growth targets
- Marketing collateral and campaign deadlines
- Promotional calendars
- Product launch coordination
- Major sale periods
- Alignment between marketing, stock, production and fulfilment

You’ll ensure that when marketing creates demand, the rest of the business is prepared to deliver it.

Strong commercial awareness is essential. You don’t need to be a performance marketing specialist, but you should understand how marketing, revenue, margin,



inventory and operational capacity work together.

Manufacturing & Production

You’ll oversee WHIF’s manufacturing and production operation, including:

- Production planning
- Production targets
- Staffing and productivity
- Quality standards
- Raw material requirements
- Packaging requirements
- Production efficiency
- Capacity planning
- Identifying and resolving bottlenecks

As WHIF grows, you’ll ensure our manufacturing capability grows with it.

Warehouse, Fulfilment & Dispatch

You’ll take overall responsibility for warehouse and fulfilment performance.

This includes:

- Pick and pack operations
- Dispatch performance
- Order turnaround times
- Warehouse staffing
- Productivity
- Pick/pack accuracy
- Courier relationships
- Warehouse layout and workflow
- Peak-period planning
- Managing order backlogs
- Preparing operations for major campaigns and sales

When WHIF has a major sales event, you’ll ensure the warehouse is ready before the orders arrive.

Inventory, Procurement & Suppliers

You’ll ensure the business has the stock and resources required to operate effectively.

You’ll oversee:

- Inventory planning
- Purchasing and procurement
- Raw materials
- Packaging
- Supplier relationships
- Stock availability
- Inventory accuracy
- Supply risks
- Purchasing efficiency
- Supplier performance

Business Operations

You’ll also own the everyday operational issues that come with running a fast-growing business.

Equipment breaks? You’ll organise the solution.

We need additional staff? You’ll get recrui

📌 General Manager | eCommerce Brand (Brisbane)
🏢 Whif
📍 Brisbane