At Saatchi & Saatchi, we believe NOTHING IS IMPOSSIBLE. We value FREEDOM, BRAVERY, IMAGINATION, and COLLABORATION. We unravel business problems with world-changing ideas. We dig for the truth, apply innovation & creativity, then actualize to world-class standards. We’re results-obsessed.

Overview

We're looking for a mid-weight Strategist with experience in a creative agency who understands how strong strategic thinking leads to powerful creative ideas. This role is ideal for someone who has already worked alongside creatives, account teams and clients to develop insight-led strategies that inspire standout campaigns and solve real business challenges.

As part of our Melbourne strategy team, you'll uncover human, cultural and category insights, shape creative briefs, and provide strategic direction that helps our teams create work people notice, remember and act on. You'll combine analytical rigour with creative curiosity, bringing fresh thinking that fuels ideas with impact.

Your role will be critical in helping us build work that is both creatively distinctive and commercially effective.

Responsibilities

What you'll be doing day to day

- Developing strategic responses to client briefs that inspire creative thinking and solve business problems.
- Identifying audience, cultural and category insights through qualitative and quantitative research.
- Writing clear, compelling creative briefs that set teams up for success.
- Partnering closely with creative, account service and client teams throughout the creative process.
- Presenting strategic recommendations, insights and campaign opportunities to clients and internal stakeholders.
- Contributing a strategic perspective during creative development,



helping shape and strengthen ideas.
- Monitoring cultural trends, consumer behaviour and emerging opportunities relevant to client businesses.
- Evaluating campaign effectiveness and turning performance dat into actionable recommendations.
- Supporting award submissions, thought leadership and strategic capability development across the agency.

Qualifications

We're interested in people with diverse experiences and perspectives. You might be a strategist, planner, researcher, marketer or someone who has built strong insight and problem-solving skills in a related field.

You'll Likely Bring

- Experience working in a creative agency strategy role (2-3 years ideally).
- Proven experience developing creative, brand or communications strategies that have informed campaign development.
- Strong understanding of the relationship between insight, strategy and creative execution.
- Ability to write inspiring briefs and articulate a clear strategic point of view.
- Experience collaborating directly with creative teams and contributing throughout the creative development process.
- Strong research, analysis and insight development capability.
- Excellent storytelling, presentation and communication skills.
- Genuine curiosity about people, culture, brands and what drives behaviour.
- A collaborative mindset,



proactive attitude and desire to continuously learn and develop.
- Comfortable managing multiple projects in a fast-paced agency environment.

Additional Information

Publicis Groupe perks: Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary c

📌 Strategist for Breakthrough Creative (Melbourne)
🏢 Saatchi & Saatchi Australia
📍 Melbourne