Role Purpose

The Pharmacy Marketing Associate Manager supports pharmacy channel initiatives that drive performance across priority brands. Acting as a channel specialist, the role partners with brand teams, sales teams and pharmacy customers to translate strategy into practical, measurable and compliant activation. Reporting to the Pharmacy & Retail Lead and working with guidance from the Pharmacy Marketing Senior Manager, the role delivers pharmacy marketing activity, generates customer insights, coordinates cross-functional execution and monitors performance against brand objectives.

Key Accountabilities

- Pharmacy Channel Execution
- Translate agreed brand and portfolio priorities into pharmacy-specific activation plans.
- Coordinate pharmacy campaigns, programs and promotional initiatives.
- Support execution across chains, banners, buying groups and priority independent networks.
- Manage defined projects and workstreams, ensuring delivery on time, within budget and in line with compliance requirements.

- Brand and Portfolio Partnership

- Serve as the pharmacy channel contact for assigned brands, projects and workstreams.
- With guidance from the Pharmacy Marketing Senior Manager, execute agreed channel priorities and annual plans.
- Provide pharmacy insights to inform brand planning and identify barriers to recommendation, uptake, access and engagement.
- Support the design and optimisation of pharmacy customer and patient journeys.

- Customer and Market Insights

- Monitor pharmacy trends, customer feedback, market dynamics and competitor activity.
- Use internal and external data to identify opportunities, risks and performance gaps.




- Recommend actions to improve channel performance and customer engagement.
- Support evaluation of pilots and new channel initiatives, including clear success measures and learning.

- Cross-Functional and External Collaboration

- Partner with Sales, Brand, Medical, CreateSmart, Finance, Legal, Regulatory, Compliance and Commercial Excellence teams.
- Coordinate agencies, vendors and other external partners supporting pharmacy initiatives.
- Update the Pharmacy Marketing Senior Manager and Pharmacy & Retail Lead on progress, risks, opportunities and outcomes.
- Build productive working relationships with relevant pharmacy customers and partners within agreed accountabilities.

- Performance and Operational Excellence

- Track and report channel KPIs, campaign effectiveness and investment performance.
- Support budget management, forecasting and investment tracking.
- Identify execution gaps and recommend timely corrective actions.
- Share learning, reusable approaches and pharmacy best practice across brands and teams.
- Ensure activities comply with company policies, industry codes, privacy requirements, Australian laws and governance.

- Scope and Decision Making

- Reports directly to the Pharmacy & Retail Lead.
- Works with guidance from the Pharmacy Marketing Senior Manager.




- Leads defined workstreams with appropriate autonomy within agreed strategy, budget and governance parameters.
- Provides recommendations on pharmacy activation, customer engagement and campaign optimisation.
- Escalates significant strategic, investment, compliance or prioritisation decisions as appropriate.
- Influences outcomes through pharmacy expertise, collaboration and data-driven insight.

Skills and Experience Required

- Bachelor's degree in marketing, business, commerce, pharmacy, health sciences or a related discipline.
- Relevant experience in pharmaceutical marketing, healthcare, pharmacy, retail, consumer health or a related commercial setting.
- Demonstrated project management and execution capability across multiple priorities.
- Analytical capability and experience using data and insights to inform decisions.
- Strong stakeholder engagement, communication and collaboration skills.
- Ability to operate effectively in a matrix organisation and navigate ambiguity.
- High standards of integrity, compliance and operational discipline.

Desirable

- Experience working with pharmacy customers, channel programs or retail activation.
- Understanding of the Australian pharmacy landscape and customer ecosystem.
- Experience in digital marketing, omnichannel engagement, e-commerce or customer journey design.
- Experience in segmentation, market research, campaignmeasurement or performance reporting.

Measures of Success

- Delivery of pharmacy initiatives against agreed objectives, timelines and budgets.
- Achievement of channel-specific performancemeasures and campaign outcomes.
- Quality and

📌 Pharmacy Marketing Associate Manager (Sydney)
🏢 Pfizer
📍 Sydney