- Competitive Salary and annual remuneration reviews.
- Health & wellness benefits to support your physical and mental well-being.
- Remote work model with co-working options available.
- Supportive team - Fun, caring colleagues with regular team-building activities and social events.
- Career experiences - Lateral, vertical, and rotational opportunities for development.
- Generous leave - Including birthday leave, a Joy day every quarter, and extra time off over Christmas.
- Paid parental leave - Generous leave, plus continued Super contributions while you’re off.
- A happy, respectful and energetic work environment with a 4.3 rating on Glassdoor (check out our reviews).

About Our Perks & Benefits:

- Competitive Salary and annual remuneration reviews.
- Health & wellness perks to support your physical and mental well-being.
- Remote work model with co-working options available.
- Supportive team - Fun, caring colleagues with regular team-building activities and social events.
- Career experiences - Lateral, vertical, and rotational opportunities for development.
- Generous leave - Including birthday leave, a Joy day every quarter, and extra time off over Christmas.
- Paid parental leave - Generous leave, plus continued Super contributions while you’re off.
- A happy, respectful and energetic work environment with a 4.3 rating on Glassdoor (check out our reviews).

About The Role:

This key role offers an experienced B2B digital marketing specialist the opportunity to build, lead, and execute JobAdder's paid acquisition and digital marketing strategy as a high-impact Individual Contributor. Reporting directly into the Director of Marketing, you will manage and deploy our performance ad spend across SEM,



paid social, display, programmatic, and peer-to-peer channels to deliver maximum ROI.

- Paid Media Strategy & Execution (Primary Focus): Hands-on management, optimisation, and strategic ownership of performance ad spend across SEM (Google Ads/Bing), Paid Social (LinkedIn, Meta), Display, Programmatic, and Peer-to-Peer review networks.
- ROAS & Budget Accountability: Drive return on ad spend (ROAS) and agency/partner investments, managing monthly budget pacing while continuously driving down Cost Per Acquisition (CPA) and Cost Per Click (CPC).
- Funnel Experimentation & CRO: Design, run, and evaluate iterative A/B testing across ad creative, landing pages, lead capture forms, and channel targeting to optimize prospect-to-customer conversion rates.
- Marketing Automation & Funnel Integration: Partner with internal teams to refine lead routing, campaign tracking, marketing automation workflows, and pipeline velocity.
- Reporting & Multi-Touch Attribution: Build and deliver weekly top-line updates and monthly deep-dive performance reports analyzing campaign performance, pipeline contribution, and actionable insights for key stakeholders.
- Strategic SEO Oversight (Bonus Focus): Serve as a strategic partner for organic search,



collaborating with the Content Marketing Manager to align paid keyword learnings with organic search intent and technical SEO priorities.
- Cross-Functional Campaign Support: Partner with marketing leads to execute targeted digital acquisition strategies and Account-Based Marketing (ABM) campaigns.

About You:

- B2B SaaS Experience: Proven track record in a B2B SaaS, tech, or specialised agency environment managing digital acquisition funnels.
- Proven expertise in setting up, optimizing, and scaling digital acquisition campaigns across SEM, Paid Social, Display, and Programmatic networks.
- Paid Media Platforms experience: Google Ads, LinkedIn Campaign Manager, Meta Ads, Programmatic DSPs, P2P Review Sites (G2, Capterra)
- Advanced hands-on proficiency with web analytics, multi-touch attribution, and CRM platforms (HubSpot and GA4/Hockeystack preferred).
- Strong experience in CRO, A/B testing frameworks, and landing page optimization within modern CMS platforms like Webflow.
- B2B Funnel Mechanics: Deep understanding of buyer journeys, sales pipelines, MQL-to-SQL conversion flows, and marketing automation.
- Strategic working knowledge of SEO principles (Technical SEO, keyword research, search intent) as a functional bonus.

About Us:

At JobAdder, we’re not just another software company — we’re a global leader in recruitment technology. With around 200 passionate team members across 5 countries and 25,000+ users worldwide, we’re reshaping the future of hiring.

Our powerful recruitment management platform empowers companies and agencies to streamline their processes, gain a competitive edge, and connect the right people to the right roles.

📌 Senior Digital Marketing Manager (Sydney)
🏢 JobAdder
📍 Sydney