Occupation: Education and training

Location: Melbourne - CBD and Inner Metro suburbs

Reference: 1548648

Selection Criteria

Essential Qualifications and Experience

- Qualifications in Communications, Marketing, Public Relations, Media, Journalism, Graphic Design, or a related field.
- Demonstrated experience in communications, marketing, content creation, or social media management.
- Excellent written and verbal communication skills.
- Strong attention to detail and proofreading skills.
- Experience using digital communication platforms and content management systems.
- Ability to work collaboratively in a school or community-focused environment.
- Strong organisational and time-management skills.

Role

Marketing and Promotion

- Support the planning and implementation of marketing campaigns to promote the school and increase enrolment interest.
- Develop promotional materials including brochures, flyers, merchandise, advertisements, banners, and digital content.
- Assist with prospective family engagement activities, including school tours, open days, and special events.
- Capture and share stories that showcase student learning, wellbeing, achievements, and community involvement.
- Help maintain consistent branding across all marketing channels.

Digital Media and Content Creation

- Manage and update content on the school's website and all online digital platforms.
- Create engaging content for social media platforms Instagram, Street Signs and Internal Boards.
- Coordinate photography and videography for school events and activities.
- Edit photos, videos, and graphics for communication and marketing purposes.




- Monitor social media engagement and provide regular performance reports.

Community Engagement

- Foster positive relationships with students, families, alumni, staff, and community partners.
- Promote school events and celebrate school achievements through various communication channels.
- Support the coordination of community engagement initiatives and campaigns.
- Assist with parent communication and stakeholder feedback activities.

Administrative Support

- Maintain communication databases, marketing materials, and digital asset libraries.
- Assist with event planning, logistics, and promotional activities.
- Track marketing metrics and prepare reports on campaign effectiveness for the Principal
- Support budget monitoring for communication and marketing activities.
- Ensure compliance with privacy, copyright, and child safety requirements when publishing content.

Technical Skills

- Microsoft 365 suite (Word, PowerPoint, Outlook, Excel, Teams).
- Social media management platforms.
- Website content management systems.
- Graphic design and content creation tools (e.g., Canva, Adobe Creative Suite).
- Photography and basic video editing skills.
- Data analysis and reporting tools.

Personal Attributes





- Creative and proactive approach to storytelling and engagement.
- Robust interpersonal and relationship-building skills.
- Ability to manage multiple priorities and deadlines.
- Professional judgement and discretion.
- Commitment to child safety and wellbeing.
- Alignment with the school's values and culture

Responsibilities

- Assist in developing and delivering the school's communications strategy
- Create, edit, and distribute school newsletters, announcements, and community updates
- Draft articles, media releases, website content, and correspondence
- Support the Principal for internal communications for staff, students, and families
- Ensure communications reflect the school's values, branding, and strategic priorities
- Maintain a calendar of communication activities and key events
- Monitor and respond to general communication enquiries as required
- Support the planning and implementation of marketing campaigns to promote the school and increase enrolment interest
- Develop promotional materials including brochures, flyers, merchandise, advertisements, banners, and digital content
- Assist with prospective family engagement activities, including school tours, open days, and special events

Who May Apply

Individuals with the aptitude, experience and/or qualifications to fulfill the specific requirements of the position.

Diversity and Inclusion

The department is committed to diversity and inclusion and developing a workforce that is representative of the community we service. We value diversity and inclusion in all forms - c

📌 Communications & Marketing (Melbourne)
🏢 Victorian Government
📍 Melbourne