Retail Health Marketing Leader: Drive CDC Brand Growth (Melbourne)

Retail Health Marketing Leader: Drive CDC Brand Growth (Melbourne)

21 Oct
|
Priceline
|
Melbourne

21 Oct

Priceline

Melbourne

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About DBG Health & IPA:

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. Independent Pharmacies of Australia is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. Through each banner of Independent Pharmacies Australia, member pharmacies have access to market-leading trading terms, exciting marketing campaigns, merchandise support, expert professional service leadership, and hassle-free technology, including ecommerce. Our Mission is to unify our network of independent pharmacies to support them in their growth in delivering tailored health solutions that strengthen their local communities. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a outstanding place to work.

Why IPA

IPA is in the middle of an ambitious three-year plan to grow from 1,060 member pharmacies to 1,800 — and to make those pharmacies the most capable community pharmacies in Australia. Professional services are central to that vision.





We've done the hard work of getting our structure, strategy and culture aligned. Now we're focused on delivery — and on building a team that's genuinely member-first, accountable to outcomes and excited about the future of pharmacy.

About the Role

As the CDC Marketing Manager, you will lead the strategic direction and execution of the Chemist Discount Centre (CDC) marketing program, driving brand growth through commercially focused, customer-led initiatives. Working closely with cross-functional teams, you will develop and deliver integrated marketing campaigns, optimise catalogue performance, and create initiatives that strengthen customer engagement and support member success.
This is an exciting leadership opportunity for an experienced marketing qualified who thrives in a fast-paced retail environment. You will combine strategic thinking with hands-on execution, influence key stakeholders across the business, and deliver measurable marketing outcomes that contribute to the continued growth and success of the CDC brand.

Key Responsibilities

- Develop and deliver the CDC marketing strategy, leading integrated campaigns and brand initiatives that drive commercial growth, strengthen brand awareness, and enhance the customer experience across all channels.
- Own the end-to-end marketing calendar and catalogue program,



ensuring campaigns are delivered on time, within budget, and in compliance with all relevant regulatory requirements, while maintaining a consistent brand presence across digital, in-store, loyalty, and promotional activity.
- Partner with cross-functional teams including Merchandise, Loyalty, Digital, Retail Operations, and Member Engagement to execute customer-focused campaigns, seasonal promotions, and strategic initiatives that maximise commercial performance.
- Analyse campaign performance and market trends, providing actionable insights, post-campaign reporting, and recommendations to continuously improve marketing effectiveness, customer engagement, and return on investment.
- Lead marketing support across the CDC store network, overseeing marketing activity for new store openings, relocations, rebrands, ownership changes, and store closures while ensuring seamless member communications and brand consistency.
- Manage the CDC marketing budget and build strong member relationships, providing ongoing marketing support, driving campaign adoption, resolving member enquiries, and ensuring marketing investment delivers measurable business outcomes.

22nd September, 2026

About DBG Health & IPA:

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. Independent Pharmacies of Australia is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. Through each banner of Independent Ph

📌 Retail Health Marketing Leader: Drive CDC Brand Growth (Melbourne)
🏢 Priceline
📍 Melbourne

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