# Associate Manager, PR, Communications & PartnershipsAustraliaFull timeThe Associate Manager, PR, Communications & Partnerships carries O&M; beyond the salon and into culture, building the global PR, talent and partner relationships that turn into compelling stories and make people want to work with O&M; again and again.Assoc. Mgr. PR, Communications & Partnerships*Global Marketing
· Reports to the Global Head of Marketing
· Manager level*ROLE PURPOSEThe Assoc. Mgr. PR, Communications & Partnerships owns O&M;'s global PR, communications, talent and partnership activity — the relationships and stories that carry Original & Mineral beyond our salons and into culture. The role manages the end-to-end relationship and programming with our global PR agencies and partners, while proactively finding the opportunities that build brand awareness, cultural relevance and genuine engagement with the people who love what we make.
This is a connector's role. It sits at the centre of PR, Social, Digital, E-commerce and the broader Marketing team, making sure every partnership and talent relationship translates into compelling, usable content across earned, owned and paid channels — and that the warmth and integrity of the O&M; brand is felt in every interaction, from a first gifting note to a global campaign launch.
You will be trusted to manage agencies, talent and senior stakeholders across markets, moving comfortably between strategic planning and hands-on execution. You will bring an eye for culture, a head for commercial outcomes and the relationship instincts to make people want to work with O&M; again and again.ROLE SNAPSHOTLocationO&M; Head Office, Redfern, Sydney (hybrid), with periodic domestic and international travel for events, shoots and partner activationsKey collaboratorsSocial team, Digital and E-commerce, Education,



Talent & Events Manager, Brand and Content team, Commercial Strategy & Planning, Global PR agencies, international distributors, CØR.creator ambassadors, KOLs and media

KEY RESPONSIBILITIES
* Global PR & Agency Management
* Manage the day-to-day relationship with O&M;'s global PR agencies and partners, ensuring teams are informed, supported and aligned to global brand and campaign priorities.
* Develop clear briefs, timelines and deliverables for PR initiatives — launches, campaigns, founder and ambassador storytelling — and proactively follow through on execution.
* Maintain consistent communication across internal and external stakeholders, ensuring partners have the information, assets and support they need to succeed.
* Identify opportunities for proactive storytelling, product placement, events, partnerships and talent engagement across our key markets.
* Aggregate global PR activity, outcomes and key learnings into clear, regular reporting for the Senior Leadership Team.
* KOL, Talent & Relationship Management
* Build and maintain a global database of KOLs, creators, tastemakers, media contacts and potential brand partners.
* Develop authentic, long-term relationships with relevant talent and partners — people who share O&M;'s values and can speak about the brand with genuine conviction.
* Proactively identify emerging talent,



cultural moments and potential collaborations that align with O&M;'s brand values and strategic priorities.
* Manage gifting, seeding, outreach, relationship communications and partnership follow-up, ensuring every touchpoint feels considered and distinctly O&M.;
* Ensure talent and partnership activity is tracked, measurable and connected to broader marketing objectives.
* Work alongside the Education, Talent & Events Manager so that CØR.creator ambassador activity and wider talent and PR activity complement, rather than duplicate, one another.Partnerships & Content* Work cross-functionally to ensure partnerships support campaign objectives and agreed deliverables from the outset.
* Partner closely with the Social team to identify opportunities for partners and talent to create high-quality, usable UGC and social-first content.
* Collaborate with the Digital and E-commerce teams to develop partnership and creator content that can be effectively leveraged across paid media and commercial channels.
* Ensure content usage rights, permissions and deliverables are agreed and documented as part of partnership planning.
* Seek out recent partnership opportunities — brands, creatives, events and communities — that build awareness, credibility, community and cultural relevance for O&M.;
* Communications
* Support the development and distribution of clear, consistent brand communications across internal and external audiences.
* Maintain communication rhythms — partner updates, launch calendars, asset drops — that keep agencies, partners and talent connected to O&M;'s launches, campaigns and broader brand initiatives.
* Ensure messaging remains aligned with O&M;'s global brand positioning, tone of voice and values in every market.
* Draft and review press materials, partner communi

📌 Associate Manager, PR, Communications (Sydney)
🏢 Original Mineral Pro
📍 Sydney