Big ambition. Clear point of view. Serious growth opportunity.

Motto is a founder-led Australian fashion brand with a seriously loyal community, a strong ecommerce business and stores across Victoria.

We make bold fashion for women who want to feel bloody good in what they wear. We know who we are, we know who our customer is, and we have no interest in looking or sounding like every other fashion brand.

We’re a small powerhouse team of passionate people who move quickly, challenge each other and care deeply about creating something different.

We’ve built a strong ecommerce foundation and have proven we can grow fast, including periods of more than 25% year-on-year growth. Now we’re ready for the next chapter. We’re taking bigger strategic bets, exploring new ways to reach customers and looking for a commercially sharp ecommerce lead to step into the Ecommerce & Digital Growth role and help us find Motto’s next growth engine.

We want someone who can look at the whole picture, see what others might miss, work out where the biggest opportunity is and go after it.

Reporting directly to the GM, you’ll own ecommerce performance and digital growth across trading, merchandising, acquisition, conversion, CRM and lifecycle marketing, retention and emerging growth channels.

What does the role actually look like?

You’ll be deep in the day-to-day trading of the ecommerce business. You’ll be looking at what is selling, what isn’t, how product is presented, what customers are responding to, where conversion is dropping and what needs to change on site to improve performance.

You’ll own how the site trades across product, merchandising, launches, promotions, landing pages, navigation and conversion,



making sure the customer experience and commercial priorities are working together.

If acquisition softens, you won’t stop at reporting it. You’ll work out whether the issue sits in media efficiency, creative, product, merchandising, conversion, channel mix or the customer journey, then decide where action will have the greatest impact.

That might mean changing how a category is merchandised, re-prioritising product on site, challenging a performance partner on investment, improving a landing page, identifying the next CRM opportunity or testing a new growth channel.

You’ll stay close to the customer too. Customer Care conversations, reviews, returns, social feedback, Lives and buying behaviour all provide signals that data alone can miss.

The role is about bringing trading instinct, customer insight and commercial judgement together, then turning that into action quickly.

What you’ll own

Ecommerce growth & trading

- Own day-to-day ecommerce trading performance across revenue, conversion, AOV, margin and profitable growth
- Lead digital merchandising across product prioritisation, categories, launches, promotions and onsite presentation
- Make sure the site reflects both customer demand and commercial priorities
- Use trading data and customer behaviour to understand what is driving performance, identify opportunities and act quickly
- Forecast confidently,



identify gaps and make clear decisions about where to focus across traffic, conversion, merchandising, repeat purchase and customer value

Performance marketing & channels

- Own performance marketing strategy, investment and channel mix
- Manage CAC, MER and ROAS with a focus on profitable, sustainable growth
- Challenge agencies and specialists and hold them accountable for outcomes
- Decide where to invest, scale, test or pull back
- Find and develop new growth channels beyond the ones already working today
- Own the onsite customer experience and conversion performance
- Improve conversion and AOV through experimentation and CRO
- Identify friction in the customer journey and prioritise the opportunities that matter most
- Shape the ecommerce roadmap and get the right improvements delivered
- Own the CRM and lifecycle strategy across email, SMS, campaigns and automated flows
- Build and manage the CRM calendar, ensuring campaigns support trading priorities, launches and customer needs
- Improve segmentation, personalisation and lifecycle journeys to increase engagement and conversion
- Grow repeat purchase, retention and customer value, with a particular focus on moving customers from first to second and third purchase
- Use performance data, testing and customer behaviour to continually improve campaigns, flows and CRM effectiveness

Leadership & commercial rhythm

- Lead the agencies, specialists and freelancers supporting ecommerce and digital growth
- Own digital marketing investment and make commercially grounded decisions
- Build a disciplined trading and performance rhythm with explicit priorities and accou

📌 Ecommerce & Digital Growth Lead (Melbourne)
🏢 Motto Fashions
📍 Melbourne