Senior Marketing Leader - ANZ, Flexible & Autonomous (Melbourne)

Senior Marketing Leader - ANZ, Flexible & Autonomous (Melbourne)

21 Oct
|
Civica UK
|
Melbourne

21 Oct

Civica UK

Melbourne

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Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com , Target.com , eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email (emailprotected) .

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

About the Role

This is a commercially focused partnerships role measured primarily on partner-sourced pipeline and new business contribution. You will build and activate a strategic partner ecosystem - spanning technology platforms, agencies, consultants, and industry organisations - that generates qualified introductions and supports Pattern's growth across the Australian market.

You'll work closely with the Sales and Marketing teams to develop joint go-to-market initiatives, align on target accounts, and convert partner relationships into measurable revenue outcomes. This role is ideal for someone with a strong business development instinct who thrives on building relationships and driving results through external networks.

What You'll Be Doing

Partnership Development

Identify, prioritise, and build relationships with strategic partners across the ecommerce and digital ecosystem - including technology platforms, marketing technology providers, ecommerce platforms, agencies, and complementary service providers

Position Pattern as a preferred ecommerce and marketplace partner within the Australian market

Maintain a pipeline of potential new partners and manage existing relationships to drive ongoing value

Secure 3–5 new strategic partnerships per year and maintain 10–15 active partnerships at any time. An active partnership is defined as a partner we have up to date account mapping with and an active referral process as well as co-marketing initiatives being executed.

Generate qualified introductions and new business opportunities through your partner network

Align closely with Account Executives and the broader Sales team on target accounts and co-selling opportunities

Facilitate partner introductions that accelerate deal momentum and contribute to bookings

Participate in sales planning to identify where partner involvement can open or advance opportunities

Track and report on partner-sourced pipeline performance, using data to refine strategy

Partner Go-To-Market Activation

Develop and execute joint go-to-market initiatives with priority partners, including co-marketing campaigns, webinars, joint content, and industry roundtables

Deliver at least one joint marketing initiative per month in collaboration with the Marketing team

Work with the Head of Marketing to plan and coordinate partner events — including roundtables, dinners, and industry activations — ensuring they are well-executed and commercially aligned

Maintain a forward-looking calendar of partnership activity and sponsorships

Relationship Management

Serve as the primary relationship owner for Australian partners, building trust and maintaining regular engagement

Run structured planning sessions with priority partners to identify collaboration opportunities

Stay across partner roadmaps and strategic priorities to surface new opportunities

What High Performance Looks Like

Consistently generates qualified sales meetings through partner introductions each month

Drives measurable new business opportunities directly attributable to partner-sourced activity

Maintains a strong conversion rate from referral introduction to qualified opportunity

Builds and activates a growing network of partners that consistently produces pipeline

Operates as a trusted collaborator to the Sales and Marketing teams

Identifies and activates new partnership channels that create commercial impact

What You'll Need to Thrive

Must-haves

Demonstrated ability to generate pipeline or qualified opportunities through external relationships

Experience within ecommerce, digital marketing, SaaS, or technology ecosystems

Strong relationship-building skills with the ability to engage senior stakeholders

A proactive, commercially minded approach — you connect the dots between partnerships and revenue

Comfort operating in an environment where success is tied to measurable outcomes

Australian work rights (citizen or permanent resident)

Should-haves

Experience collaborating with sales teams on target account strategies and co-selling

Proven track record building and activating partner programs that drive pipeline

Strong communication and presentation skills — you represent Pattern externally with confidence

Familiarity with CRM platforms such as Salesforce or HubSpot

Nice-to-haves

Existing relationships within the Australian ecommerce, martech, or digital agency ecosystem

Experience coordinating partner events or industry activations

Exposure to co-marketing campaigns and joint go-to-market execution

What We Value at Pattern

We look at problems with an open mind, challenge the status quo, and pursue smarter ways of working.

Data Fanatics We recognise problems, seek to understand them through data, and make decisions that lead to actionable results.

Partner Obsessed

We prioritise our partners' needs, listen actively, and deliver results that consistently exceed expectations.

Team of Doers

We take initiative, hold ourselves accountable, and uplift the people around us.

This role offers direct visibility to commercial and marketing leadership. As Pattern's Australian partnerships function scales, there are opportunities to take on greater regional responsibility, lead a local alliances team, or grow into a broader commercial role with increased revenue accountability.

What the Team is Like

You'll report to the Director of Marketing and collaborate closely with Sales, Marketing, and ecommerce teams locally and globally. The team is fast-moving, results-oriented, and built on trust and accountability. You'll be joining a growing partnerships function that is actively expanding internationally.

Hiring Process

Phone interview with Pattern's talent acquisition team

Video interview with the Director of Marketing

Short task and presentation

Final interview with the Managing Director

Reference checks

Executive review

Why Pattern?

Pattern offers genuine opportunities to make an impact in ecommerce alongside talented, ambitious people. We set big goals, move fast, and back our team to succeed.

5 weeks annual leave

Summer Fridays

3 months paid parental leave

2 weeks supporting partner leave

Smart casual dress code

Competitive pay

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

At Australian Venue Co., our Sales & Marketing team exists to support our venues through data-driven insights and impactful campaigns that align with business objectives. We’re focused on delivering exceptional customer experiences and driving organic revenue growth across our diverse portfolio.

About the Role
We’re looking for a commercially minded Divisional Marketing Manager to execute venue marketing strategies across a portfolio of venues. Reporting to the Senior Marketing Manager, you’ll take ownership of campaign execution, budget management, and performance outcomes - ensuring innovative, effective marketing initiatives that maximise ROI.

This is a fast-paced, hands-on role suited to someone who thrives in hospitality, understands venue marketing, and can balance creativity with strong commercial acumen.

Key Responsibilities

- Execute marketing strategies across a portfolio of venues
- Manage and optimise marketing budgets to deliver strong ROI
- Oversee all marketing activity including digital campaigns, content, promotions, and events
- Deliver data-driven insights to inform marketing decisions
- Collaborate with venue teams and internal stakeholders to align marketing with business goals
- Drive customer engagement and revenue growth through innovative campaigns
- Monitor campaign performance and continuously optimise results

About You
You’re a confident marketing leader with a strong understanding of the hospitality landscape and a passion for delivering results.

Key Attributes

- Robust knowledge of the hospitality industry
- Established relationships within the Australian hospitality sector (highly regarded)
- Creative, innovative thinker with a commercial mindset
- Excellent written, verbal, and copywriting skills
- Strong leadership and stakeholder management capabilities
- Highly organised with exceptional time management skills
- Analytical problem-solver with a results-driven approach

Technical Skills

- Meta Business Manager
- Google Suite
- CMS/CRM platforms
- Experience with marketing and analytics tools

Qualifications & Experience

- Tertiary qualification in Marketing, Business, or related field
- Minimum 3+ years’ experience in marketing strategy and execution
- Proven experience managing budgets and delivering financial outcomes
- Strong digital marketing and technical capability
- Experience in customer and market research
- Hospitality experience highly desirable

What You’ll Bring

- Ability to work autonomously and collaboratively
- Strong decision-making skills in fast-paced environments
- Experience managing multiple stakeholders
- Resilience and adaptability under pressure
- A mindset aligned with AVC values: Agility, Resilience & Positivity, Disruption, Customer Obsession & Ownership

Why Join Us?

- Work with one of Australia’s leading hospitality groups
- Be part of a high-performing, supportive marketing team
- Prospect to make a real impact across a diverse venue portfolio
- Fast-paced, creative, and rewarding environment

If you’re ready to take ownership of marketing performance across a portfolio and thrive in a dynamic hospitality environment, we’d love to hear from you.

InfoConsulting is one of the fastest growing consulting companies operating internationally in the field of technology and management. We work with the latest ERP technologies, addressing the real needs of our clients, and improving the efficiency of their operations.We are systematically and dynamically expanding into new countries. Thanks to the work of our experts and their professional approach to business, we are an IFS Elite Partner, repeatedly awarded the title of IFS Partner of the Year .

At InfoConsulting, we combine diverse experience and skills, creating an environment based on collaboration, responsibility, and openness. We value professionalism, commitment, creativity, and trust — values that inspire the way we collaborate and support each other every day in all the countries we operate in.

Join a team of experts who strive together to achieve ambitious goals and transform the way companies operate around the world. We invite you to join our growing team in Australia.

About the role

InfoConsulting's ANZ growth, this newly created, standalone role gives an experienced marketing operator the mandate to build a proactive, in-house marketing function from the ground up – owning everything from pipeline-generating campaigns to brand positioning, events and digital presence.

You'll own and execute InfoConsulting's ANZ marketing function end-to-end, converting business growth priorities into campaigns, brand presence and demand-generation activity, while also driving the internal conferences and town halls that are key to our team culture. Reporting to the Managing Director ANZ and working closely with sales, you'll have real autonomy over strategy, budget and delivery.

Success in this role is defined by the ability to:

Build a proactive, always-on marketing engine that generates qualified pipeline for sales

Lift InfoConsulting's brand visibility and market relevance across ANZ, beyond product-led messaging

Own events, campaigns and digital activity end-to-end, independently, with measurable ROI

Job description

About InfoConsulting | Who we are?

InfoConsulting is one of the fastest growing consulting companies operating internationally in the field of technology and management. We work with the latest ERP technologies, addressing the real needs of our clients, and improving the efficiency of their operations.We are systematically and dynamically expanding into recent countries. Thanks to the work of our experts and their professional approach to business, we are an IFS Elite Partner, repeatedly awarded the title of IFS Partner of the Year .

At InfoConsulting, we combine diverse experience and skills, creating an environment based on collaboration, responsibility, and openness. We value professionalism, commitment, creativity, and trust — values that inspire the way we collaborate and support each other every day in all the countries we operate in.

Join a team of experts who strive together to achieve ambitious goals and transform the way companies operate around the world. We invite you to join our growing team in Australia.

About the role

InfoConsulting's ANZ growth, this newly created, standalone role gives an experienced marketing operator the mandate to build a proactive, in-house marketing function from the ground up – owning everything from pipeline-generating campaigns to brand positioning, events and digital presence.

You'll own and execute InfoConsulting's ANZ marketing function end-to-end, converting business growth priorities into campaigns, brand presence and demand-generation activity, while also driving the internal conferences and town halls that are key to our team culture. Reporting to the Managing Director ANZ and working closely with sales, you'll have real autonomy over strategy, budget and delivery.

Success in this role is defined by the ability to:

- Build a proactive, always-on marketing engine that generates qualified pipeline for sales

- Lift InfoConsulting's brand visibility and market relevance across ANZ, beyond product-led messaging

- Own events, campaigns and digital activity end-to-end, independently, with measurable ROI

Job requirements

What you’ll be responsible for:

- Lead generation & pipeline support

- Build and coordinate campaigns that convert market interest into qualified, sales-accepted opportunities across our priority services

- Track marketing-sourced pipeline against quarterly targets and campaign-to-opportunity conversion

Brand awareness & market positioning

- Lift InfoConsulting's ANZ visibility beyond global, product-led messaging, keeping positioning locally relevant and consistent

- Drive customer case studies and whitepapers that promote the ANZ business

Brand assets, templates & corporate communications

- Own the ANZ template library and quality-control corporate communications

- Keep proposals, decks and customer-facing material on-brand and current

Events, conferences & sponsorship

- Own marketing support for conferences, seminars and booths end-to-end, including post-event lead follow-through

Internal events, town halls & business reviews

- Plan and deliver the annual ICAU Ignite conference, monthly town halls and quarterly business reviews – venues, agendas, content and logistics

Digital & social media

- Manage social media and webinar planning, maintaining a steady rhythm of external-facing activity

Marketing operations, budget & vendor management

- Turn ideas into delivered output with minimal oversight, managing external suppliers and making the marketing budget work harder

What success looks like:

- ANZ marketing has seamlessly shifted to a proactive, in-house strategic function

- Sales reports stronger, better-qualified pipeline support and higher-quality campaign execution

- InfoConsulting has a more distinctive,



locally relevant brand presence across priority ANZ channels and events

- ICAU Ignite, monthly town halls and quarterly business reviews run to a predictable rhythm that strengthens team culture

- A complete, current set of branded templates and communications assets replaces ad hoc material

- The marketing budget is actively managed against clear priorities, with visible ROI discipline

You are likely to do well in this role if:

- You have demonstrated marketing experience spanning strategy and hands-on delivery, ideally in software, technology or an agency environment

- You have exposure to B2B, SaaS, ERP or Asset Management sectors

- You've owned lead-generation campaigns, events and digital/social channels end-to-end, without a supporting team

Highly regarded:

- Experience marketing enterprise software, ERP or IT consulting services

- A track record partnering directly with sales/BD to convert campaigns into measurable pipeline

- Experience managing a discretionary marketing budget end-to-end, with demonstrated ROI improvement

- Hands-on experience building corporate template suites – not just briefing them out

- Experience planning sponsored events, all-hands forums or employee conferences

- Exposure to the IFS, SAP, Oracle or Microsoft Dynamics ecosystem, or global/matrixed brand teams

Requirements:

- Unrestricted Australian working rights

- Based in Brisbane (preferred) or Melbourne, with approx. 10–20% domestic travel for client events, conferences and leadership meetings

What we offer:

- A function to build from the ground up - real autonomy over strategy, budget and delivery, in a newly created, standalone role at a genuine inflection point in our ANZ growth.

- Flexibility - part-time or flexible arrangements considered (0.6–1.0 FTE) for the right candidate .

- A genuine seat at the table - work closely with ANZ leadership and sales, with global brand support where useful, shaping how InfoConsulting shows up across the region.

If you’re looking for a role where you can combine local experience with the opportunity to work in an international environment, join InfoConsulting!

Learn more about InfoConsulting and career growth at our company at:

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- Melbourne , Victoria , Australia
- • Brisbane , Queensland , Australia

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3165 Bentleigh East New Growth Care Group Pty

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Job Description

Summary:

We are seeking a dynamic Marketing Manager to lead our marketing efforts in Australia. This role involves developing strategies, managing campaigns, and driving brand awareness. Ideal for candidates with a passion for marketing and a desire to make an impact in a collaborative environment. Join us and help shape our marketing vision!

Responsibilities:

- Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
- Manage and optimise marketing campaigns across various channels, including digital, social media, and traditional media.
- Conduct market research to identify trends and customer preferences, adjusting strategies accordingly.
- Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to stakeholders.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing management role, preferably within a similar industry.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication and interpersonal skills, with the ability to work collaboratively.
- Demonstrated analytical skills, with experience in data-driven decision making.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing software and tools, such as CRM systems and analytics platforms.

We are seeking an experienced and highly organised Marketing Manager to lead the day-to-day management, coordination and continuous improvement of Cairnmillar’s marketing function.

This role will ensure marketing activity is aligned with organisational strategy, brand positioning, audience priorities and business growth objectives, while supporting strong planning, delivery, reporting and optimisation across the Institute.

If you enjoy translating strategy into practical marketing plans, coordinating campaigns and content across multiple portfolios, and building productive relationships with stakeholders and specialist partners, we would love to hear from you.

ABOUT THE CAIRNMILLAR INSTITUTE

The Cairnmillar Institute is a not-for-profit provider of psychological services and higher education, with a 65-year history of supporting mental health and training the next generation of practitioners. We offer clinics, short courses, vocational training and accredited postgraduate programs in psychology, counselling and psychotherapy.

In this role you will:

- Lead the day-to-day management of the marketing function, including workflow, priorities, planning cycles, team rhythm and delivery oversight.
- Translate organisational strategy into clear portfolio marketing strategies, practical plans, work programs and deliverables across all areas of the Institute.
- Lead, coach and develop direct reports through regular feedback, guidance and professional development that builds capability and supports long-term success.
- Oversee implementation of Cairnmillar’s brand positioning, messaging, tone, campaign standards and visual identity across internal and external touchpoints.
- Coordinate campaigns, content and channel activity so they are audience-led, well prioritised and connected to enrolment, enquiry, engagement, reputation and growth objectives.
- Coordinate external agencies, freelancers and specialist vendors to ensure scopes, timelines, approvals, deliverables and capability transfer are clear.
- Maintain marketing processes, templates, request pathways, approvals and documentation that support quality, consistency and efficient delivery.
- Use data, audience insights, stakeholder feedback and campaign performance to monitor impact and identify opportunities for optimisation and growth.

About You

You are a collaborative and commercially aware marketing professional who can bring structure, clarity and momentum to a busy marketing function. You are confident working across multiple stakeholders, portfolios and timelines, and can balance creativity, evidence, compliance and practical delivery. You bring robust judgement, excellent communication skills, attention to detail and a continuous improvement mindset.

You will bring:

- A degree qualification in marketing, communications, business, digital media or a related discipline, or equivalent demonstrated experience.
- Demonstrated experience managing marketing activity, campaigns, communications, digital channels or brand delivery in a complex organisation.
- Strong understanding of brand management, audience-led marketing, content planning, campaign delivery and channel differentiation.
- Ability to coordinate work across multiple portfolios, stakeholders and timelines while maintaining quality, consistency and clear priorities.
- Demonstrated ability to translate strategy, stakeholder needs and business objectives into practical marketing plans, briefs and deliverables.
- Experience using data, reporting and audience insights to monitor performance, support optimisation and inform marketing decisions.
- Strong stakeholder engagement skills, with the ability to build trust, manage expectations and influence across functional areas.
- Excellent written and verbal communication skills, including the ability to prepare clear briefs, reports, recommendations and stakeholder updates.
- Experience working in higher education, vocational education, health, mental health, not-for-profit or another regulated service environment.
- Experience coordinating external agencies, freelancers, digital specialists, creative suppliers or marketing technology partners.
- Familiarity with CRM, website, email marketing, analytics, paid media, SEO/AEO or marketing automation platforms.
- Relevant postgraduate qualification, professional certification or training in digital marketing, brand strategy, project management, analytics or marketing technology.

To Apply

Please submit:

- Your current CV
- A brief statement outlining your interest in the position and how your skills and experience align with the role

Please refer to the full Position Description for detailed responsibilities and requirements.

For enquiries about the role, please contact Manisha Sangekar, Executive General Manager at

Only shortlisted applicants will be contacted. A Police Check and Working with Children Check will be required from the successful applicant as a condition of employment.

Why Join Cairnmillar?

- Flexible hybrid and remote working options
- A supportive and collaborative team environment
- Opportunities for learning, development and professional growth
- Meaningful work that contributes to mental health, education and community wellbeing
- Exposure to senior leadership and strategic organisational initiatives
- Salary packaging benefits available
- A values-driven culture committed to inclusion, belonging and psychological safety

Our organisation is committed to child safety. We have zero tolerance for child abuse. Applicants should be aware that we require Working with Children, Police and reference checks.

Cairnmillar is an equal opportunity employer committed to attracting and developing a diverse workforce that reflects the community it serves.

Bridgit is a leading non-bank lender transforming the way Australians access property equity. Purpose-built to make property transactions faster and easier, we pioneered the Buy Now, Sell Later solution - empowering homeowners to unlock their property equity and move on their terms. With a simple digital application, fast approvals, and flexible loan options, we're making property finance seamless and stress-free.

We're now five years old and making huge strides. We've accredited over three-quarters of Australia's broker network, and launched white label solutions with Australia's largest aggregators - Connective, Aussie Home Loans, Finsure, and Loan Market Group - and we're just getting started.

Our momentum has been recognised with awards including Best Growth Story at the 2025 Fintech Awards, the 2025 Finder People's Choice Award for Lending Innovation, Deloitte's Tech Fast , and a place among LinkedIn's Top 20 Startups in Australia 2025.

The difference you’ll make

We are seeking a Broker Marketing Manager to join our broker marketing team, delivering campaigns across Bridgit’s partner ecosystem that build our presence in the broker market and drive commercial value for our aggregator and industry partners.

Reporting to the Senior Marketing Manager, you’ll play a key role in executing the broker marketing strategy, working closely with internal teams, including sales, BDMs and product, as well as external partners, to deliver the initiatives that grow broker awareness, engagement and submissions. The role is hands-on and highly collaborative, requiring strong campaign management, commercial judgement and the ability to turn bridging and equity release finance into initiatives brokers genuinely engage with. You’ll deliver broker activity through our CRM and use performance insights to keep improving what we run.

What you’ll do

Plan and execute broker campaigns and co-marketing initiatives, including EDMs, articles, landing pages and digital assets, tailored to each partner’s audience.

Deliver co-branded campaigns with aggregator and industry partners across white label and non-white label channels, aligning timing and objectives within partner brand guidelines.

Develop broker-facing initiatives, such as product guides, use case campaigns, scenario promotions and thought leadership, that build broker confidence and position Bridgit as the go-to fintech lender.

Manage broker communications through our CRM, from building, scheduling and QA’ing sends to managing lists and segmentation.

Deliver partner events and trade activity, covering logistics, invitations, signage, presentation support and follow-up that converts attendance into pipeline.

Maintain partner and broker collateral, ensuring materials support active campaigns and stay current.

Turn competitor intelligence and broker insights into campaign ideas that sharpen our positioning.

Track partner campaign performance via CRM data, reporting to the Senior Marketing Manager and refining activity to lift results.

Your skills and experience

3-4 years’ experience in B2B marketing, ideally within financial services, lending or the mortgage broking industry.

Experience working with aggregator, channel or industry partners, including co-branded or white label marketing.

A portfolio demonstrating strong B2B writing across formats, including email, articles, web, collateral and social.

Excellent written communication skills, with the ability to simplify complex or technical subject matter, such as bridging and equity release finance, without losing accuracy.

Experience building and sending email communications through a CRM or marketing automation platform such as HubSpot.

Experience working with stakeholders, including sales teams and external partners, to brief, review and refine creative assets.

Strong organisational skills, with the ability to manage multiple campaigns, partners and deadlines simultaneously.

Why Join Us?

Bridgit values its team, they are the heart of how we build this business. Along with competitive remuneration, slick offices and the chance to be part of an innovative, agile fintech, we also offer:

Extra Leave – we offer birthday leave + an additional day of paid leave to be used for life events, celebrations or just a mental health reset.

Two weeks from anywhere – we encourage employees to work remotely from a location of their choice for two weeks each year.

Learning and Development – all employees are encouraged and empowered to engage in professional development including a number of learning initiatives run internally.

Social events – we have a jam-packed social scene, with events throughout the year.

Ready to Make an Impact? ?

If you’re excited about reshaping the lending industry and want to be part of a company that values authenticity and innovation, we’d love to chat. Apply now and let’s build the future of finance together!

A heads-up that because we operate in the financial services space, any offer made will be subject to successful pre-employment screening, including reference checks and a standard police check.

Are you ready to be a big part of something big?

At carsales, we’re all about making buying and selling a great experience. Since 1997, we’ve been evolving with the new economy to help people choose how they move - today and tomorrow.

When it comes to your career, we want to offer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small - small enough to stay agile, learn across teams, and connect authentically with each other.

With a vision to be the global leader in online vehicle marketplaces, we’re transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve - and we’re not afraid to take bold steps to get there.

We embrace hybrid working - combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing.

What’s on offer:

- A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace and a WORK180 endorsed employer for women.
- The support of a highly engaged, high-performing team including a leadership team thatyou’ll actually have face time with.
- 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave and paid family & fertility planning leave.

Job Description

What you’ll be doing

As Marketing Manager, B2B , you’ll lead the planning and delivery of customer marketing for automotive dealers, while supporting selected programs across our Industry and Leisure verticals.

Sitting at the intersection of strategy and execution, you’ll turn business, product and marketing priorities into clear, coordinated campaigns, communications, events and customer engagement activity.





Working closely with Product Marketing and Growth Marketing, you’ll help bring SaaS products and capabilities to market, shape the dealer contact strategy and ensure customer activity is connected, relevant and commercially effective.

This is a hands-on role for an experienced B2B marketer who can lead complex projects and move comfortably between planning and delivery: from developing briefs and shaping messaging to managing agencies, coordinating stakeholders and driving work through to completion.

- Lead end-to-end integrated B2B campaigns, from scoping and briefing through to execution, measurement and optimisation
- Partner with Product Marketing to bring SaaS products and capabilities to market through clear customer-facing campaigns and communications.
- Lead the dealer customer contact strategy in collaboration withProduct Marketing andGrowth Marketing.
- Maintain oversight of dealer-facing touchpoints to ensure messages, campaigns,eventsand communications are consistent and support the broader carsales for Business positioning.
- Lead complex, cross-functional projects involving multiple teams, dependencies,andchannels.
- Turn business and customer needs into effective marketing responses, consolidating related activity into broader campaigns where it will create greater impact.
- Manage creative, media, event and other agency partners, alongside internal specialist teams, to deliver high-quality work on time and within budget.
- In collaboration with the Senior Manager, support the delivery of sponsorships, customer engagement programs, industry forums and trade shows.
- Use customer,campaignand commercial data to guide planning,identifyopportunitiesand improve performance.
- Peoplemanagement,setting clear priorities and supporting them to deliver high-quality work.
- Remain actively involved in execution, including briefs, shaping communications, reviewing creative and progressing delivery whererequired.

Qualifications

Whatwe’relooking for

- Proven experience in B2B, product or go-to-market marketing, ideally in technology, SaaS or another fast-moving environment.
- Strong experience leading integrated B2B campaigns and customer programs from planning through to delivery and optimisation.
- Commercial judgement and the confidence to challenge a brief, identify the real customer or business need and recommend the right marketing response.
- Solid project management skills, with the ability to turn strategy into clear priorities and keep multiple workstreams, stakeholders and deadlines moving.
- Excellent stakeholder management and communication skills, including the ability to simplify complex product or business information for customers.
- A proactive, hands-on approach -comfortable making decisions, solving problems and taking ownership through to completion.
- Experience managing agencies, internal delivery partners and junior team members.
- A self-starting mindset and a willingness to take ownership. Youidentifywhat needs to happen, bring structure to ambiguity and follow work through to completion.

We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you.

Additional Information

A few other things we want you to know.

- As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
- If you have a disability or require adjustments to participate fully in the recruitment process, please let us know - we’re here to support you.
- We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process.
- We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
- Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

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Ecommerce and Marketing Manager

Posted 2 days ago

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Job Description

Employment Type: Full Time

Location: Hybrid (Melbourne HQ or remote with occasional in-person collaboration)

Team / Department: Marketing, Sales & Ecommerce (Reporting to COO)

About Zea

At Zea, we’re passionate about making a positive impact on people’s health and wellbeing—naturally. Founded in Tasmania and now loved by customers across Australia, Zea is a family-owned business creating powerful, multi-active formulations using native Australian botanicals like Kunzea Oil. We’re more than just a natural brand—we’re a purpose-driven company on a mission to help people feel better, live better, and move more freely. As a proud B-Corp and member of 1% for the Planet, we’re committed to sustainability, transparency, and community.

The Role

We’re looking for a creative, analytical and proactive Ecommerce and Marketing Manager to join our growing team and take Zea’s digital presence to the next level. This is a hands-on, high-impact role that will support our ecommerce growth, drive online partnerships, and strengthen brand visibility across key platforms. Reporting directly to the COO, you’ll work closely with our internal team, external agencies, and key partners to improve the customer journey and brand engagement, with a strong emphasis on digital performance and efficiency. Please send a short video to Peter at sharing your favourite marketing book or podcast and why it resonates with you. This role is ideal for someone who enjoys collaborating with others, thinks strategically, but is also happy to get in the weeds, troubleshoot issues, and find smarter ways of doing things using automation tools and AI.

Key Responsibilities

Manage and optimise the Zea Shopify store to improve user experience and conversion rates

Own Zea’s social media presence across Instagram, Facebook, TikTok, and LinkedIn—including scheduling, content briefing, community engagement, and performance tracking

Work with external agencies to plan and review email marketing campaigns (via Klaviyo) and ensure messaging aligns across channels

Collaborate with partners, influencers and affiliates to drive brand exposure and audience engagement

Support the wholesale team with brand consistency, retail activations and marketing alignment across stockists

Coordinate with and hold performance marketing agencies (Google Ads, Meta Ads) accountable for campaign results and ROAS

Use tools like Canva to brief, edit and manage creative assets across digital touchpoints

Implement automation tools and AI-driven solutions to streamline workflows and increase team efficiency

Regularly report on ecommerce performance, campaign effectiveness, and areas for improvement

Contribute to quarterly planning and broader marketing strategy in collaboration with the leadership team

About You

5+ years experience in ecommerce and digital marketing, ideally in health, wellness, beauty or FMCG

Comfortable managing and optimising within platforms like Shopify, Klaviyo, Google Ads, Meta Ads, and Canva

Experience working with and managing digital/creative agencies and holding them accountable to clear KPIs

Strong track record of building digital partnerships and collaborative brand campaigns

Equally confident thinking strategically and executing tactically—you don’t mind rolling up your sleeves when needed

Tech-savvy and excited to use AI tools or automation platforms to work smarter

Naturally organised, detail-oriented, and solutions-focused

Passionate about natural health and wellness, and want to be part of a brand with heart and purpose

Why Join Us

Flexible work arrangements and a supportive hybrid work culture

Work directly with the leadership team in a fast-moving, purpose-led business

Be part of a small, passionate team making a big impact in natural health

Work with a certified B-Corp that genuinely values sustainability, wellbeing and ethical business

Enjoy staff discounts, wellness perks and ongoing professional development opportunities

Every young person should have the chance to build the skills they need to navigate life. That should not depend on which school they attend or where they live.

That is why Wellio exists. We help schools make wellbeing a consistent part of everyday learning, so teachers can deliver it with confidence, students genuinely engage with it and leaders can see what is working and where to improve.

We are building a current category: the Wellbeing Management System for K-12 schools. Our platform brings together 600+ editable, curriculum-aligned lessons, student surveys and insights, and hands-on implementation support in one place.

Today, more than 1,000 schools, 25,000 teachers and 210,000 students use Wellio around the world. Our long-term ambition is to support 50,000 schools and 25 million students across 50 countries.

About the Role

This is a rare chance to become Wellio’s second full-time marketer at a fast-growing global education company. You will have real ownership from day one: a meaningful budget, direct access to the Head of Marketing, our founders and regional sales leaders, and the freedom to shape how Wellio goes to market around the world.

The role spans three core areas: outbound, events and ABM, with outbound as the primary focus. You will scale an outbound engine that is already working, take over and improve an established global events program across our markets, and own our global ABM strategy.

This is a hands-on individual contributor role. You will choose the audience, sharpen the message, build the campaign, solve the operational details and learn from the result. Across the year, you may coordinate 20 to 30 campaigns, with several running at the same time as major conferences.

You will own a target for qualified sales meetings generated across outbound, events and ABM, and share accountability with Sales for the opportunities and pipeline that follow.

This role can be based in either Sydney or Melbourne , with a hybrid working arrangement.

What You’ll Do

- Run scaled EDM and outbound campaigns on behalf of our SDR teams across Australia, the UK and international markets. Identify audiences, build and segment lists, write copy, choose offers, QA and launch campaigns, monitor deliverability and hand qualified interest cleanly to Sales.
- Combine school context, CRM history, intent, previous objections, customer proof and market signals to improve who we contact, when and what we say.
- Deliver against a target for qualified sales meetings, track reply quality, opportunities and pipeline, and improve each campaign with what you learn.

2. Own and grow our global events program

- Identify and recommend the right conferences, from Sydney and London to Bangkok, Dubai and Copenhagen. Once we commit, own the program end to end.
- Manage budgets, bookings, suppliers, equipment, collateral, staffing, deadlines and logistics so Sales can arrive prepared and focused on selling.
- Set the audience, target accounts, commercial goal and follow-up plan. Brief the team attending, then coordinate pre-event, onsite and post-event activity across the right channels.
- Track meetings, opportunities, pipeline and market learning, not foot traffic or badge scans alone.

3. Own our global ABM strategy

- Identify priority accounts and buying groups, tier them and decide where one-to-one, one-to-few or one-to-many plays make sense.
- Use account intelligence, market signals and customer proof to coordinate EDM, conferences, direct mail, LinkedIn, paid media and content around one account plan.
- Track engagement, qualified meetings, opportunities and pipeline within target accounts, then keep improving the program.

4. Build the foundations for scale

- Use research, CRM data and Sales feedback to codify our ICPs, segments, personas, buying groups, value propositions and messages.
- Build practical workflows for research, segmentation, personalisation, copy, QA and reporting. Spot patterns, connect tools and keep improving how the work gets done.
- Build trusted relationships with leaders and reps across regions, turn field insight into action and close the loop on results.

About You

You are a hands-on B2B marketer who can think, build and deliver. Your background may be in growth, demand generation, lifecycle, field marketing or outbound. We care more about what you have personally improved than your exact title or years of experience.

- You have built or materially improved a B2B outbound or EDM engine. You understand the whole system, from audience and segmentation to copy, deliverability and measurement.
- You have built or materially improved sales-aligned ABM programs. You can identify buying groups, tier accounts, choose the right level of investment and coordinate campaigns across channels.
- Your marketing fundamentals are strong. You turn insight into clear ICPs, positioning, value propositions, offers and campaigns, and write copy that makes scaled outreach feel relevant.
- You are an exceptional operator. You have run complex events and can keep a high volume of campaigns moving across markets and time zones without dropping deadlines, details or follow-up.
- You are AI-fluent. AI and automation are already part of how you research, analyse, write, personalise and build workflows. You can show how your systems have improved the work.
- Sales teams trust you. You communicate clearly, follow through and turn field feedback into stronger marketing. You care about qualified meetings, opportunities and pipeline, not activity for its own sake.
- You move comfortably between strategy and execution. Writing copy, building a campaign, briefing a contractor and making a strategic trade-off all feel like part of the same job.

Why You Should Work Here

- Real traction with room to build. Wellio already has global reach, but the team is still small enough for your work to change how we grow.
- Learn from people who have built at scale. Work directly with a Head of Marketing who previously led B2B growth at Canva, alongside founders and sales leaders across the world.
- A genuinely global role. You will work across Australia, the UK and international markets, with travel for priority events. We also bring the team together each year to shape the strategy and spend time together outside work. The plan is for you to join our global Sales team in Bangkok this December to help build our 2027 plan.
- Impact at scale. Help make high-quality wellbeing education part of everyday learning for millions more students.

• Are you great with detail and love Marketing and IT?

• Do you thrive on helping to support business growth and multitasking?

• Do you have experience running an office with loads of variety where no 2 days are the same?

If you answered yes to these questions, then this might be the perfect role for you!

We’re looking for someone who has a blend of technological prowess, a flare for marketing & sales and comes with a strong administrative background. This important role will see you be the backbone of our eCommerce and distribution business where you will be responsible for executing a diverse range of tasks.

Key Responsibilities:

• Plan and manage a variety of marketing, administrative, and IT tasks, projects and initiatives.

• Coordinate company Brand and marketing activities to maximise business exposure including liaising with consultants to maximise lead generation & sales outcomes via our website.

• Liaise with internal and external customers, providing them with assurance that all their Gienic needs are in good hands.

About you:

• You’re a self-starter that is proactive, resourceful & reliable.

• Prior experience working in a similar role with Marketing, Sales & Ecommerce an advantage.

• IT savvy and looking for opportunities to improve systems and processes for greater efficiencies.

• Must be competent and proficient with IT and eCommerce platforms (ideally WooCommerce & Zoho CRM) and basic marketing platforms.

• Exceptional organisational skills with the ability to multitask with competing deadlines.

• Strong attention to detail.

• Ability to capture tasks, opportunities, and leads, and to implement, and improve processes.

• Robust administration and organisational skills.

About Gienic

Gienic is a dynamic supply partner for the healthcare sector, specializing in infection control and patient care products. As an emerging leader, our close-knit team thrives on growth opportunities and fosters an environment of continuous improvement and development.

Our unique blend of industry-specific expertise, coupled with our values-driven approach, ensures we are a trusted partner for healthcare solutions. Our commitment to excellence and growth doesn’t just apply to our products but extends to our team and the relationships we forge.

As our values are important to us, we are keen to find someone who is as aligned to our values as we are. These include being Committed to our customers; Accountable and true to our word; Innovative and adaptable for our customers’ needs; Growth-oriented where we love challenges and turning these into opportunities; and aligning our purpose and passion to meet the needs of the healthcare sector. If you think you are suitable for this role, we would love to hear from you. Please apply via Seek by attaching a current CV.

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📌 Senior Marketing Leader - ANZ, Flexible & Autonomous (Melbourne)
🏢 Civica UK
📍 Melbourne

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