Cathay Pacific is a multi-award winning premium airline flying to destinations in Asia, Europe, North America and the Middle East via our home market, Hong Kong. We are known for our award-winning service, modern fleet, comfortable cabins and our great Business Class Lounges. We are on a mission to inspire travellers and be their gateway to experiencing the world.

Join us and discover just how far you can go

Company Description

Let your passion fly

Cathay Pacific is a multi-award winning premium airline flying to destinations in Asia, Europe, North America and the Middle East via our home market, Hong Kong. We are known for our award-winning service, modern fleet, comfortable cabins and our great Business Class Lounges. We are on a mission to inspire travellers and be their gateway to experiencing the world.

Join us and discover just how far you can go

Role Introduction

We are seeking a talented and well-rounded Public Relations & Social Media Manager to join Cathay Pacific in Sydney on a 14-month, fixed-term contract to cover maternity leave.

You will help with the execution of our local Public Relations strategy alongside the Regional Head of Marketing, and supported by our PR agency. You will also manage our social media activity including our Influencer program across AU & NZ. This role will see you supporting the full spectrum of the Cathay business with well-crafted and compelling content promoted via PR and social media channels in line with our brand positioning and tone of voice.

The main objectives of this role is to raise awareness and consideration of the Cathay Pacific and Cathay Cargo brand in Australia and New Zealand via content and media coverage that inspire our audience to book with Cathay.

Key Responsibilities





- Item 1 of 7, Develop and execute local public relations activities, managing relationships with media, influencers, and agency partners to enhance brand visibility and reputation.Develop and execute local public relations activities, managing relationships with media, influencers, and agency partners to enhance brand visibility and reputation.
- Item 2 of 7, Coordinate media events, familiarisation trips, interviews, and speaking engagements, while identifying and promoting locally relevant stories.Coordinate media events, familiarisation trips, interviews, and speaking engagements, while identifying and promoting locally relevant stories.
- Item 3 of 7, Support social media execution by adapting global and regional content for local audiences and providing market insights.Support social media execution by adapting global and regional content for local audiences and providing market insights.
- Item 4 of 7, Monitor and share market, media, and competitor intelligence, providing regular insights and reporting to stakeholders.Monitor and share market, media, and competitor intelligence, providing regular insights and reporting to stakeholders.
- Item 5 of 7, Support local marketing initiatives, including campaigns, promotional activities, events, collateral management, and influencer partnerships.Support local marketing initiatives,



including campaigns, promotional activities, events, collateral management, and influencer partnerships.
- Item 6 of 7, Assist with customer loyalty, corporate social responsibility, and community engagement activities, ensuring successful local execution.Assist with customer loyalty, corporate social responsibility, and community engagement activities, ensuring successful local execution.
- Item 7 of 7, Support emergency, accident, and crisis communications activities in collaboration with regional and head office teams.Support emergency, accident, and crisis communications activities in collaboration with regional and head office teams.

Requirements

- Item 1 of 10, A degree holder or equivalent in a related business field.
- Item 2 of 10, Minimum five years’ experience in a Public Relations or Social Media enterprise
- Item 3 of 10, Fluent in spoken and written English and local language (if applicable)
- Item 4 of 10, Good media relationship and understanding of the story needs local media
- Item 5 of 10, Thorough understanding on social media landscape with local market insights
- Item 6 of 10, Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
- Item 7 of 10, Capable of working outside of office hours in response to urgent Corporate Affairs matters
- Item 8 of 10, Capable of working on multiple projects simultaneously
- Item 9 of 10, Discreet individual, who can be trusted with confidential material
- Item 10 of 10, Communications style is naturally aligned with Cathay Pacific's style

Advantages

- Item 1 of 3, Join Cathay Pacific and be par

📌 PR & Social Media Manager, Oceania (Sydney)
🏢 Cathay Pacific Airways
📍 Sydney