Sales Development Representative

Location: Sydney, Australia Office

Job Description

MRI is looking for an experienced high-calibre Outbound Sales Development Representative to join our AUNZ commercial team. You will work in direct 1:1 partnership with an Account Executive, owning a clearly defined set of target accounts within a tightly scoped go-to-market strategy.

Your job is to help open doors into the right accounts, with the right message, at the right time.

You will research target organisations, understand their business context, and initiate thoughtful, well-prepared outbound outreach across phone, email and social channels. While you are not expected to be a product expert on day one, there is a transparent expectation that you develop a strong working understanding of what we sell, why it matters, and where it delivers value.

This role suits someone who is commercially curious, articulate, disciplined, and ambitious, and who wants to build a long-term career in B2B technology sales.

Key Responsibilities

Account-Aligned Prospecting & Outreach

- Work in 1:1 alignment with an assigned Account Executive, targeting a defined list of strategic accounts.
- Research target organisations, map key stakeholders, and understand business context, priorities, and pain points before any outreach.
- Multi-thread into target accounts by engaging multiple personas across different functions and seniority levels.
- Execute thoughtful outbound activity (calls, email, LinkedIn) aligned to agreed account plans – no spray and pray.
- Support account expansion motions within existing customers as well as net-new opportunities.

Lead Qualification & Opportunity Creation





- Engage inbound and marketing-generated leads promptly (within agreed SLAs).
- Qualify prospects using structured qualification framework, assessing confirmed business pain, fit to MRI's solutions, decision-making process, urgency/timeline, and budget awareness.
- Prepare a standardised handoff brief for every qualified meeting, including prospect context, confirmed challenges, stakeholders involved, and any objections or concerns surfaced.
- Own the show-rate: send confirmation sequences, manage calendar logistics, and re-engage no-shows within 24 hours.
- Manage recycled or stalled leads through defined re-engagement cadences to nurture the high-potential leads until they are ready to buy.
- Schedule high-quality discovery meetings that progress real opportunities.

Market & Account Intelligence

- Build a working understanding of the commercial real estate and property technology landscape in AUNZ.
- Capture insights from conversations in CRM to strengthen account strategies.
- Identify relevant triggers such as portfolio growth, regulatory change, systems refresh, or transformation initiatives.

Operational Excellence

- Maintain clean, accurate and detailed CRM records.
- Use sales and marketing tools consistently to manage activity,



follow-up and pipeline progression.
- Collaborate closely with Sales, Marketing and Regional Leadership to stay aligned with GTM priorities.

Continuous Development

- Actively build knowledge of MRI’s solutions and the business problems they solve.
- Develop best-practice skills in business communication, discovery, qualification and objection handling.
- Own your personal development plan: identify skill gaps, set quarterly growth goals, and actively seek coaching. Your manager will support you, but the initiative starts with you.
- Share learnings, winning sequences, and prospect insights with the broader SDR team through regular team sessions.
- Seek and apply coaching with a mindset of continuous improvement.

Tools You’ll Use

- Salesforce, Salesloft, Sales Navigator, ZoomInfo, Teams, Microsoft Outlook and others

What Success Looks Like

- You consistently generate high-quality meetings that convert into real pipeline.
- Account Executives trust the opportunities you create.
- Your outreach is informed, relevant and professional—never random.
- CRM data is clean, current and adds value to forecasting and account planning.
- You are seen as a commercial partner, not just a lead source.

Experience & Capabilities:

We care more about capability and mindset than years on a CV. That said, you likely bring:

- 12 months’+ experience in B2B sales, SDR, inside sales or a related commercial role.
- Strong written and spoken business English
- Confidence speaking with professionals at different levels of seniority.
- Experience using a CRM and moder

📌 Sales Development Representative (Sydney)
🏢 Mri Software
📍 Sydney