Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

Company description

Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

Overview

Role Overview:

Ready to lead some of Australia's most recognised consumer brands and shape work that gets people talking?





Herd MSL is looking for a Senior Account Director to join our award-winning Consumer team. This is an prospect to step into a high-profile leadership role working across major integrated brands, partnering closely with senior clients, driving earned-first ideas, and helping grow some of the agency's most important accounts. The role sits within a business experiencing strong momentum, new business success, and exciting growth opportunities.

You'll be a trusted advisor to clients, a mentor to talented teams, and the person who can turn ambitious briefs into culturally relevant campaigns that deliver real impact. You'll have the autonomy to lead, the support to grow, and a genuine pathway towards Group Account Director level.

Whether you're Sydney-based or an exceptional Melbourne candidate, we'd love to hear from you.

Responsibilities

- Lead key client relationships and act as a trusted strategic advisor to senior stakeholders.
- Develop and sell earned-first, culturally relevant ideas that drive attention, conversation, and results.
- Lead responses to client briefs, helping shape strategy, creative thinking and integrated campaign solutions.
- Oversee campaign delivery, ensuring work is executed to a high standard, on time and within scope.
- Partner with social, influencer, creative and media specialists to deliver integrated campaigns.




- Guide and develop high-performing account teams, creating clarity, confidence, and momentum.
- Manage forecasting, budgeting, profitability and account growth opportunities.
- Support new business opportunities and contribute to agency growth initiatives.

Qualifications

- Proven experience at Senior Account Director level leading integrated communications, PR or earned-led accounts.
- Demonstrated success developing earned ideas that generate media impact and cultural relevance.
- Confidence presenting strategic recommendations and creative concepts to senior clients.
- Outstanding relationship-building skills and the ability to establish trust quickly.
- Strong commercial acumen, including budgeting, forecasting and account management.
- Experience leading teams, managing multiple workstreams and maintaining high-quality delivery.
- Strong understanding of earned media, social trends and integrated communications.
- A proactive, collaborative and solutions-focused approach, with the confidence to navigate ambiguity and drive progress.
- Experience using AI tools and emerging technology to enhance team effectiveness is highly regarded.

Why Herd MSL?

- Work on some of Australia's most recognised consumer brands.
- Join an agency in a strong growth phase with exciting new account wins.
- Genuine career progression and development opportunities.
- Flexible working and access to world-class learning and mentoring programs.
- International travel opportunities, high-profile events and integrated campaigns.
- Backed by the scale, benefits and career opportunities of Publicis Groupe.

If you’re a strategic thinker, nat

📌 Senior Account Director (Sydney)
🏢 Publicis Groupe Holdings
📍 Sydney