Senior Digital Activation Executive (Social & Programmatic)

Full time

Hybrid

4mo ago , from Advertising Industry Careers

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do. In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

OverviewRole Overview

The Senior Digital Activation Executive is responsible for planning, implementing, and optimising Programmatic and Social campaigns to deliver solid business outcomes for clients. They will manage day-to-day workflow across Tier 1, 2 and 3 clients, take ownership of campaign performance, and support the development of Digital Activation Executives and Coordinators.



This role requires strong technical capability, client relationship skills, and the ability to provide data‑driven insights and strategic recommendations.

Key Responsibilities

Campaign Implementation & Delivery

End-to-end ownership of Programmatic and Social campaigns for Tier 2 & 3 clients, contributing significantly to Tier 1 accounts. Review and respond to client briefs, translating objectives into effective channel plans. Manage campaign set-up, trafficking, QA, optimisation and performance delivery across DSPs and paid social platforms. Ensure accurate pacing, delivery, and alignment to KPIs across Programmatic and Social channels. Develop clear, insightful reporting that demonstrates campaign impact and actionable improvements.

Client Management

Act as day-to-day lead for Tier 2 & 3 clients, including WIPs, reporting calls, and business reviews. Build strong and effective relationships, ensuring clear communication and excellent service. Work autonomously to meet client business objectives, proactively offering channel innovations, tests and optimisation opportunities. Support managers on Tier 1 presentations, quarterly reviews, and strategic recommendations.

Team & Leadership

Support, coach and upskill Coordinators and Digital Activation Executives, ensuring accurate output and strong development. Provide guidance on campaign implementation, analysis,



trafficking and optimisation best practices. Manage workflow effectively across multiple campaigns, escalating challenges early and proactively.

Technical & Channel Expertise

Hands‑on experience operating Programmatic campaigns within relevant DSPs (e.g., DV360, TTD, Amobee, Amazon DSP, Verizon). Strong working knowledge of paid social platforms including Meta, TikTok, LinkedIn, or others as relevant. Understanding of supply optimisation, deal IDs, auction mechanics and key ad tech ecosystem concepts. Ability to analyse large datasets and translate into insights and optimisations that improve performance. Stay up to date on industry trends, new product features, platform betas and apply where relevant.

Administration & Commercials

End‑to‑end responsibility for budget management, including forecasting, pacing, billing and monthly reconciliation. Ensure all data, financials, and reporting are delivered accurately and on time.

Skills & Experience

- 2–3 years’ experience in a media agency or in‑house digital activation role.
- Strong hands‑on experience in Programmatic AND Social campaign management.
- Experience with DSPs (e.g., DV360, Amobee, TTD, Amazon DSP, Verizon) and campaign trafficking tools (e.g., CM360).
- Excellent analytical skills with the ability to present concise, actionable insights.
- Strong communication, stakeholder management and organisation skills.
- Ability to independently manage multiple accounts and competing priorities.
- Solid understanding of the Australian digital media landscape.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Relevant certifications (e.g., DV360/CM360, Meta,

📌 Senior Digital Activation Executive (Sydney)
🏢 Publicis
📍 Sydney