MINKPINK & Staple the Label | House of Quirky

House of Quirky is home to MINKPINK and Staple the Label, two established Australian fashion brands with a global outlook and distinct points of view.

We’re looking for a Brand Director to define the vision behind our collections and bring together product, brand, customer and market insight to shape what comes next.

Reporting to the COO and Directors, you will lead the vision from the very first idea of a collection through to how it comes to life across every channel.

ABOUT US

House of Quirky is an Australian fashion house based in Sydney and home to MINKPINK and Staple the Label.

Our brands have established wholesale and direct-to-consumer businesses across Australia and international markets, each with its own customer, handwriting and place in the market.

We are entering an exciting period of evolution and growth. At the heart of that is great product.

We want to create collections that feel cohesive, relevant and unmistakably ours, grounded in a deep understanding of our brands, our customer and where the market is heading next.

ABOUT YOU

You are a visionary fashion leader with an exceptional eye for product, collection, trend and brand.

You naturally think in collections rather than individual garments. You understand how colour, print, silhouette, fabrication, styling and key pieces come together to create a complete story.

You have an instinct for what’s next, but you don’t simply follow trends. You know how to interpret them through a brand’s unique identity, identify gaps in the market and turn opportunity into collections customers want to wear.





You are equally curious about what is happening in the market as you are about what is happening on the runway. You want to understand our consumer in every region, our wholesale account base, what is performing, where competitors are winning and where the opportunity lies.

You are a confident leader and natural collaborator who can unite a talented Design team behind one transparent vision, while working closely with Marketing, E-Commerce, Wholesale and Sales to carry that vision all the way to the customer.

WHAT YOU’LL OWN

Collection vision & ideation: Originate and define the overarching vision and story for each collection, bringing together global trends, cultural shifts, customer insight, brand DNA and market opportunity.

Design direction: Unite our Design team behind a clear collection vision, ensuring individual designers and categories come together as one cohesive range rather than being designed in isolation.

Collection curation: Guide the interplay of colour, print, silhouette, fabrication, outfitting and hero pieces to build collections that feel considered, compelling and commercially relevant.

Brand & collection DNA: Be the guardian of the collection DNA of MINKPINK and Staple the Label, ensuring each brand has a distinctive, recognisable and cohesive point of view.

Brand evolution:



Define how each brand evolves through product and collection curation while remaining true to the core elements that make it identifiable.

Trend & market intelligence: Stay ahead of global fashion, cultural and consumer trends, identifying which movements are relevant to our brands and where there is genuine whitespace in the market.

Regional consumer: Develop an exceptionally deep understanding of the consumer in each region and the wholesale account base within each market, knowing our customers, retailers, competitive set and opportunities as intimately as the Sales teams who service them.

Wholesale intelligence: Know our key wholesale partners, who they serve, what performs for them, where our brands sit within their assortment and where opportunities exist to grow.

Customer: Understand both the customer we have today and the customer we want to attract next, recognising that this may look different across Australia, North America and other international markets.

Go-to-market blueprint: Translate each collection vision into a clear go-to-market blueprint, providing Marketing, E-Commerce, Content, Wholesale and Sales with the direction, key stories and product priorities to bring it to life cohesively across every channel.

Hero product & storytelling: Identify the hero products, key looks, stories and moments that should lead each collection and ensure the original product vision remains intact as it moves to market.

Brand partnership: Work alongside the Head of Marketing to build a strong understanding across the wider business of who each brand is, who she is for and what makes her choose us.

Cross-functional leadership: Unite Design, Marketing, E-Commerce, Content, Wholesale and Sales

📌 BRAND DIRECTOR (Sydney)
🏢 House of Quirky
📍 Sydney