Job Summary: The Senior Manager, Key Accounts will proactively identify, nurture, and facilitate the integration of new and established customer and market opportunities for XPEL Inc.'s Products and Services within OEM/Key Accounts. In addition, this role involves offering guidance, steering, and day-to-day management to XPEL's OEM Key Account Managers across the respective geography. Core Duties
• Build & lead a team, providing guidance, mentorship, and support while collaborating with others, including marketing, sales, and product development, to ensure alignment with overall business objectives.
• Seek and identify strategic opportunities for XPEL Products and Services in key markets focusing on OEMs, strategic partners, and Key Accounts.
• Cultivate and manage a pipeline of commercial opportunities, clients, and partners, while mapping out business positions for sustained growth. Curate strategic relationships with prospects, partners, clients, and vendors.
• Lead negotiations and facilitate the execution of contract deals to establish partnerships and secure new business.
• Provide critical market and customer information to XPEL’s executive team, engineering, product development, training, sales, and customer service departments
• Represent the XPEL Brand with a high degree of polish and professionalism during customer-led functions, industry, and motorsports events.
• Aid with customer support by fostering cross-functional teams to deliver high-quality solutions to XPEL clients and programs while addressing client concerns. When needed, act as a liaison between the client and the organization.




• Develop and manage budgets related to business development initiatives; ensure efficient allocation of resources to maximize return on investment.
• Prepare a detailed review of the XPEL Key Accounts pipeline and develop a annual account plan for each
• Champion an internal review and overhaul of the sales lead processing from intake to dissemination within XPEL’s Sales, Marketing, and Customer Service departments; (HUBSPOT integration for Key Accounts)
• In conjunction with XPEL Marketing and Event planning, create a annual MAR/COM (events) calendar.
• Create an industry-leading OEM / Key account digital asset catalog; photos, videos, customer testimonials, etc. in conjunction with an updated introductory slide deck
• Support regional key account manager professional development
• Renew connections to existing clients and contacts Basic Qualifications
• Bachelors degree or higher in Business, Marketing or related field or equivalent experience of 10 years sales
• Minimum 8 years professional sales experience, preferably within the automotive industry with at least 1 in a leadership position
• Strong people skills, negotiation skills and sales skills
• Excellent communication, interpersonal, analytical, and problem-solving skills
• Must have a current and valid driver’s license with a clean driving record.
• Make appropriate judgments, keeping customer service, safety, and time sensitivity a priority.
• Proficient in Microsoft Office (Word, Excel, Outlook). Desired Qualifications
• Long cycle sales experience XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive setting for all employees.

📌 Senior Manager, Key Accounts (Newington)
🏢 Xpel
📍 Newington