Link to role overview and recruitment process walkthrough: https://www.loom.com/share/2f23792bc93f450eb1939ff8d7298a52 Thanks for stopping by and learning more about this role at Sitemate Brief overview of this role
- Reports to: CEO
- Level: VP (M12 on Sitemate's career framework)
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Location:
Sydney, Australia. Hybrid, 2 days in office
- Team: 7 people across five areas
- Performance Marketing, Content Engineering, Marketing Design, Marketing Operations and Product Marketing. You lead through a function lead in each area, specialists within each team roll up through those leads
- Remuneration: AUD 220,000
- AUD 240,000 (excl. Super) About Sitemate Sitemate builds best-in-class software and AI agents for the built world, helping construction, infrastructure and industrial companies work smarter and faster. Our mission is to multiply the engineering power of the built world. Storm is the #1 data capture agent for the front line of the built world
- converting audio, photos and videos into clean structured records. With conversational support in-app and across SMS, Whatsapp and phone calls, Storm is shifting front line workers from paperwork and clunky digital forms, to natural language and multi-channel data capture. Our core platforms are Dashpivot (safety, quality and field reporting), Gearbelt (fleet and asset management), Flowsite (no-code integrations), and the Sitemate mobile app for every worker on site. We have robust product-market fit, generating thousands of new leads per month through word of mouth and organic channels. We are backed by Blackbird, with 200 people across 18+ countries and entities in Australia, the UK, the US and Canada. Why this role exists now We've rebuilt our demand generation engine for the AI era
- playbooks that are predictable and channels that convert. Now,



we need someone to scale it across organic (SEO + AEO) and paid (primarily Google Adwords and Meta retargeting). You'll inherit priorities that are already in motion for the current quarter. Part of the job from day one is executing those well while shaping what comes next. The role Sitemate's VP of Marketing owns global demand generation execution across multiple interconnected workstreams: marketing design, product marketing, performance marketing, social media marketing, marketing operations and content engineering. At Sitemate, managers are player‑coaches at every level, including the executive team; time in the detail sharpens the bar you hold, it does not replace the leadership work. You'll represent marketing to the CEO and the executive team, translating company strategy into clear marketing priorities. What you own
- The performance of the demand generation engine. Content production, performance marketing (paid channels), and marketing operations infrastructure (outbound systems, data, reporting). You decide what's core infrastructure and what stays ad hoc
- The marketing org. Everything across Performance Marketing, Content Engineering, Marketing Design, and Product Marketing; the hiring bar and sourcing capacity to hit the plan; the org design, headcount plan, and budget behind it; and performance, promotion, and exit decisions for your function leads and their teams
- The marketing operating cadence.



Quarterly initiative planning and the scoreboard that proves work moved a baseline (e.g. MQL‑to‑pipeline conversion, conversion by channel)
- including the discipline to cut initiatives that aren't earning their place, even ones you sponsored yourself
- The boundary with product‑led growth. Where marketing's remit ends and the VP of Growth's product‑led motion begins
- you own everything that brings a prospect to the point of activation (demand creation, content, brand, paid); Growth owns activation itself and everything after it inside the product (activation, retention, referral, expansion revenue). Written down jointly, revisited as the business changes
- Marketing's AI adoption. Setting the department's AI adoption target, deciding what gets automated first (e.g. lead scoring, campaign optimisation), and reporting the measured gain to the executive team
- including owning the brand and data‑privacy risk that comes with it Who you work with
- CEO. Your manager. You bring synthesised options, and push back when warranted
- VP of Growth. Your closest partner. You own everything that brings a prospect to the point of activation
- demand creation, content, brand, and paid acquisition; they own activation, retention, referral and revenue inside the product. Ownership boundaries between the two seats are written down
- where they are ambiguous, you settle them together and record the decision
- Function leads (Performance Marketing, Content Engineering, Marketing Design, Product Marketing). Your direct team. You set direction and standards; they run their teams day to day. Marketing operations work (outbound systems, data infrastructure, reporting) is shared across these teams, with no dedic

📌 VP of Marketing (Sydney)
🏢 Sitemate
📍 Sydney