Sydney-Based | Hybrid Working Australia’s Largest Online Legal & Accounting Platform Backed by Westpac Bank | AFR Best Places to Work Finalist 2025 Join a Values-Led Team Making Legal and Accounting Simpler for SMBs At Lawpath, we believe access to legal and accounting services should be simple, affordable, and empowering. We are Australia's leading online legal, accounting and compliance platform. Our mission is to make starting and running a business easy. More than 500,000 businesses have already trusted Lawpath with their legal, tax and compliance needs, and we are on track to help one million by 2030. We can't achieve this without great people. That is where you come in. We are looking for team members who want to level the playing field for small business owners. You'll join a team that combines innovation and empathy to solve real problems every day, from tax and compliance to legal challenges and business growth. And with Lawpath recently named the 2025 Smart50 Innovator Award Winner, you'll be part of a team recognised for pushing boundaries and transforming how small businesses access support.

About the Role
You’ll be the writer and operator behind Lawpath's lifecycle marketing: creating the content our customers actually read (emails, nurture sequences, newsletters, campaign copy, blog and social content) and building the automated journeys that deliver it at the right stage of their business. The subject matter is legal, tax, and compliance for Australian small businesses, so you’ll need to enjoy turning complex, regulated topics into content that is simple, accurate, and genuinely useful. From a founder's first document to their annual renewal, you’ll shape what we say and when we say it. This is a hands‑on execution role. You’ll write it, build it, launch it, measure it, and make it better.



Reporting to the Senior Marketing Manager, you’ll turn strategy into copy and copy into conversions. How This Role Lives Our Values
- Own It
- In this role, that means the full loop is yours: write the email, build the flow, launch the campaign, read the numbers, and fix what isn’t working. Nobody hands you a brief and takes the outcome off your plate.
- Raise the Bar, Together
- You’ll bring genuine craft to every subject line, nurture sequence and landing page, and you’ll build the AI‑assisted workflows that lift the whole team’s output, not just your own.
- Care Like It's Yours
- The emails you write might be the first thing a nervous first‑time founder reads about protecting their new business. That’s why accuracy on legal, tax and compliance content isn’t negotiable; you’ll treat it like your own business is on the line, because for our customers it is.
- Push Forward
- You won’t wait for the perfect brief before you start writing, or the perfect flow before you hit launch. You’ll ship, test subject lines and offers, learn from what the data tells you, and make the next send better. What You’ll Do Day‑to‑Day Lifecycle & Email Marketing
- Build and optimise automated lifecycle flows in Salesforce Account Engagement: onboarding, nurture, upsell, churn prevention, and win‑back.
- Design and send outbound and newsletter campaigns end‑to‑end: segmentation, copy, creative, QA, launch.




- Run structured A/B tests on subject lines, copy, offers, and timing, then act on what you learn.
- Use AI to turn customer signals (product usage, support conversations, etc) into triggered lifecycle messaging and sales alerts.
- Manage promotional campaign mechanics: offer setup, segmentation, and technical delivery.
- Keep everything compliant with the Spam Act and email best practice. Content Creation
- Write explicit, on‑brand copy across the customer journey: lifecycle emails, newsletters, campaign landing pages, in‑app messages, and promotional assets.
- Create and publish blog and social content tied to campaigns and key compliance moments for small businesses.
- Collaborate with our Growth team to optimise content for how people search now. Structure articles, FAQs, and answers so they get cited by AI search (Google AI Overviews, ChatGPT, Perplexity) as well as ranking in traditional search: GEO/AEO alongside SEO.
- Own tone‑of‑voice consistency across lifecycle touchpoints. Every email should sound like Lawpath, not a template.
- Repurpose and refresh existing content for new segments, channels, and lifecycle stages.
- Collaborate with design, product, and sales to turn briefs into finished assets. AI
- Powered Workflows
- Use AI tools daily as part of how you work (drafting, repurposing, QA, analysis), with the judgement to know where human craft and legal accuracy matter most.
- Build repeatable AI‑assisted workflows (prompts, skills, automations) so content production and campaign QA scale without headcount.
- Track how Lawpath appears in AI answers and identify content gaps and opportunities to improve our AI visibility.
- Stay across how AI is changing search, email, and content d

📌 Content & Lifecycle Marketing Specialist (Sydney)
🏢 Lawpath
📍 Sydney