Due to an internal transfer within Stamford Hotels and Resorts, an exciting opportunity has become available at Stamford Plaza Melbourne. We are now seeking an experienced, commercially driven and highly motivated Director of Sales to lead the sales strategy and commercial growth of our well-established hotel. This is a senior leadership opportunity for an accomplished hospitality sales professional who thrives on building relationships, identifying new business opportunities and delivering measurable commercial results. About Stamford Hotels and Resorts Stamford Hotels and Resorts, a part of the Stamford Group, manages the Group’s portfolio of luxury premium hotels located in Australia. The hotel portfolio consists of nearly 1800 rooms and over 1000 employees. In addition to the hotels, the Stamford Group owns a portfolio of premium commercial office properties internationally and is involved in the development of high end luxury residential units in Australia. At Stamford Hotels and Resorts, we understand that our people are our greatest asset. We strive to retain, develop and reward passionate and success orientated professionals at all levels. In our pursuit for excellence, we encourage entrepreneurial thinking, challenge the status quo and inculcate a sense of ownership while fostering an environment of transparency, collaboration, respect and integrity among our employees, business partners and the larger community.

About the role
As Director of Sales, you will take ownership of the hotel's sales strategy, revenue performance and business development activities, while leading and developing a high performing Sales team. You will play a key role in strengthening Stamford Plaza Melbourne's position within the Melbourne market and identifying opportunities to grow revenue, profitability and market share.



Working closely with the Deputy General Manager and the hotel's senior leadership team, you will develop and execute a comprehensive sales strategy aligned with the hotel's annual budget, business plan and broader commercial objectives. You will be a visible and proactive commercial leader who enjoys being in the market, meeting clients, developing strategic partnerships and converting opportunities into profitable business. The role will have a strong focus on business development, key account management, revenue growth, market share and team leadership, with responsibility for ensuring the Sales function delivers against agreed commercial targets.

Key Responsibilities
Commercial Strategy & Revenue Growth
- Develop and execute the hotel's annual sales and business development strategy.
- Lead the annual sales budgeting, forecasting and business planning process in conjunction with Revenue Management and senior leadership.
- Take ownership of sales targets, budgets, forecasts and overall commercial performance.
- Identify and develop new revenue opportunities across accommodation, conferencing and events, corporate, leisure, groups and other key market segments.
- Develop strategies to increase market share and strengthen Stamford Plaza Melbourne's competitive position.
- Maintain a strong and measurable sales pipeline with clear conversion strategies.




- Monitor sales performance and take proactive action to ensure targets and budgets are achieved.
- Prepare regular sales forecasts, reports and market updates for senior management.
- Analyse market trends, competitor activity, customer behaviour and industry developments to identify opportunities and risks.
- Work closely with Revenue Management to support effective pricing, occupancy and overall revenue strategies.
- Provide commercial insights and recommendations to support asset performance, profitability and long term business growth. Business Development & Client Relationships
- Build and maintain strong relationships with key corporate accounts, agencies, conference and event organisers, industry partners and other key stakeholders.
- Personally manage and grow key strategic accounts.
- Identify and pursue new business through networking, prospecting, presentations, site inspections, industry events and client meetings.
- Develop long term partnerships that generate repeat and sustainable business.
- Work closely with Revenue Management to optimise corporate negotiated rates, RFP opportunities, consortia partnerships, wholesale contracts and transient business.
- Lead commercial negotiations and ensure agreements deliver robust commercial outcomes for the hotel.
- Maintain a strong presence across the Melbourne corporate, MICE, leisure and hospitality markets.
- Represent Stamford Plaza Melbourne at industry functions, networking events and client activities. Leadership & Team Development
- Lead, coach and develop the Sales team to achieve individual and departmental targets.
- Establish clear expectations, KPIs and accountability across the Sales function.
- Develop team capability through regular coaching, feedb

📌 Director of Sales (Melbourne)
🏢 The Hospitality Tribune
📍 Melbourne