We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the Role

We are looking for a CRM Manager to own the full patient lifecycle for Juniper, from initial lead capture and nurture through onboarding, engagement, retention, churn intervention and reactivation. Sitting within Product Growth, you will bring our CRM activity under one clear owner and build a data-driven lifecycle engine that determines which communication should reach which patient, at what time, and through which channel. This is a senior, hands-on individual contributor role for someone who can set the strategy, work directly in the CRM platform, turn patient data into meaningful segments, and run experiments that improve conversion, retention and lifetime value. You will partner closely with Analytics, Growth, Product, Copy and Design,



with the opportunity to shape how the CRM function and team grow over time. What You Will Own

Own CRM across the complete patient lifecycle, including lead nurture, onboarding, early engagement, active treatment, retention, churn prevention, win-back and reactivation. Audit and improve existing communications, ensuring patients receive a coordinated and relevant experience rather than disconnected messages from different teams. Design, build and optimise always-on lifecycle journeys across email, SMS, push and in-app channels. Develop segmentation strategies based on patient behaviour, lifecycle stage, condition, treatment journey, engagement, recency and churn reason. Partner with Analytics to build our CRM decision-making engine, using patient and behavioural data to determine the most effective message, channel and timing for each cohort. Build and maintain campaigns directly within our CRM platform, including triggers, branching logic, personalisation, exit conditions and measurement. Create a structured experimentation playbook for CRM, translating opportunities into clear hypotheses, prioritised tests and measurable outcomes. Establish holdouts and other measurement approaches that help us understand the incremental impact of CRM, not simply last-click attribution. Own CRM reporting across funnel conversion, retention, reactivation and lifetime value,



alongside channel health and deliverability. Translate performance data into clear recommendations about what we should build, improve, scale or stop. Lead cross-functional delivery by giving clear direction to Analytics, Copy, Design, Product and other partners involved in bringing lifecycle initiatives to life. Maintain strong standards for contact frequency, consent, list health, deliverability and responsible communication in a healthcare environment. What We Are Looking For

At least five years of experience in CRM, lifecycle, retention or engagement marketing within a consumer-focused business. Hands-on experience using a CRM or marketing automation platform such as Braze, Customer.io, Iterable, Klaviyo or a comparable tool. Experience owning sophisticated lifecycle programs with multiple customer cohorts, products, journeys or behavioural states. Strong segmentation instincts, with the ability to translate customer data and behavioural signals into meaningful, actionable audiences. Confidence reading dashboards, diagnosing funnel drop-off, identifying opportunities and estimating their potential commercial impact. A solid understanding of CRM best practice, including journey architecture, personalisation, experimentation, deliverability and contact governance. Experience measuring CRM against business outcomes such as conversion, retention, churn, reactivation and lifetime value, rather than relying primarily on opens and clicks. A practical experimentation mindset, including experience developing hypotheses, choosing success metrics and making decisions based on results. The ability to move comfortably between strategic thinking and detailed execution. You can define the roadmap and then build th

📌 CRM Manager (Sydney)
🏢 Eucalyptus
📍 Sydney