Job Description

Workshop Software is a cloud based platform that helps automotive workshops run their businesses: bookings, invoicing, inventory, customer communication, reporting and much more, in one place. We sell to independent mechanical workshops in Australia, New Zealand, the United Kingdom, the United States and South Africa. Our customers are hands-on business owners, and we shape every piece of communication to speak directly to them. This role is responsible for the overall marketing function and our presence in the market. The successful candidate will combine strategic oversight with direct execution, translating product capability into clear, commercially effective communication. This role holds end-to-end ownership of content creation, strategy, demand generation, and lifecycle communications. Responsibilities include the planning and execution of content across blog, video, and social channels; management of campaigns driving monthly trial and signup volume, including paid media performance against defined cost-per-trial targets; administration of our marketing systems (HubSpot and Userflow) governing CRM, lifecycle automation, and in-app engagement; direction and quality oversight of a retained bench of external specialists; and stewardship of brand messaging and positioning across every market and channel in which we operate. You are the only marketer inside the business, however, you are not on your own. You direct a retained bench of external specialists: a videographer, a paid media and Google Ads consultant, graphic designers, web implementers and business consultants who advise on marketing. Budget for that bench already exists. You publish without waiting for sign-off. Blog posts, social, email campaigns,



videos and website copy are yours to ship inside our brand guidelines. That is deliberate: a marketer who queues everything behind a CEO approval produces nothing. Key responsibilities

Content and channels

Plan, write and publish blog and SEO content on our WordPress site Own our YouTube channel: choose topics, write scripts, direct the shoot, then publish, title, thumbnail and distribute Run the social calendar across LinkedIn, Facebook and Instagram, with copy and creative that suits each Write customer-facing copy across email, landing pages, in-app messages and release notes Repurpose deliberately: one shoot day or one robust article should feed several weeks of channel activity

Campaigns and demand generation

Own monthly trial and signup volume, and the campaigns that drive it Build and send email campaigns, landing pages and product launches end-to-end Responsible for paid activity across Google Ads and social, working with our paid media consultant, and hold that spend to a cost per trial Own messaging across website, social and paid channels Identify performance gaps, then fix them and report what changed

Directing the retained bench

Brief external specialists properly: clear scope, clear deadline, clear definition of done Keep every retainer productively utilised, and report monthly on what each one delivered Hold partners to quality and to deadlines,



and elevate early when they slip Recommend changes to the mix of retained support where the money would work harder elsewhere

CRM and marketing systems

Own HubSpot: workflows, nurture sequences, segmentation and lifecycle stages Maintain database hygiene and keep reporting trustworthy Improve automation so that repeatable work stops consuming your week Provide clear, honest campaign performance reporting to the CEO

Lifecycle and in-app engagement

Manage and optimise in-app communication in Userflow Build and refine onboarding sequences to improve activation and early engagement Work with Product and Support so that messaging inside the platform is clear, helpful and commercially aligned

Messaging and positioning

Translate product capability into plain customer outcomes, in the language a workshop owner actually uses Keep us consistent with brand guidelines across every channel and every market Refine messaging based on customer behaviour, sales feedback and campaign results Keep our positioning robust across all five markets we sell into

Referral and advocacy

Run and optimise customer referral initiatives across email, in-app and social Monitor participation, conversion and program performance Improve incentive structure, messaging and promotion, and test changes with leadership

Events and industry presence

Plan and execute industry events or trade shows, scheduled around the content calendar rather than in place of it Coordinate pre-event and post-event campaigns, and track return and follow-up

Essential Experience and skills

4 to 6 years in SaaS, technology or B2B marketing, with most of it hands on Strong writer – copywriting is the single most used skill

📌 Marketing Manager (Sydney)
🏢 Keegan Adams Recruitment
📍 Sydney