A Melbourne-based hip-hop artist with an established international audience is looking for an experienced Brand & Marketing Contractor for a major project planned for release in May/June 2027.

Working alongside the artist’s management and wider team, you’ll develop the brand and marketing strategy for the project and see it through from planning to release.

We’re looking for someone who is both strategic and hands‑on. You’ll set a transparent direction for the campaign, then keep it moving: coordinating the right people and making sure key deliverables are completed.

The role focuses on brand, marketing, audience growth, partnerships and campaign delivery. It is a specialist engagement working alongside an established management structure.

Key Responsibilities Brand & Marketing Strategy

Develop the brand and marketing strategy for the upcoming project

Define the positioning, messaging and story around the project

Identify opportunities to grow the artist’s brand in Australia and internationally

Keep across relevant cultural, audience and marketing trends

Keep campaign activity consistent with the artist’s broader brand and direction

Campaign Planning & Delivery

Develop the campaign plan and rollout leading into release

Build out key campaign dates, priorities and marketing activity

Coordinate with management, social, PR, creative and external partners

Track what needs to be completed and follow up where required

Identify gaps or opportunities and recommend changes

Review campaign performance and adjust the approach where needed

Marketing Materials Make sure the materials needed for the project are planned, created and completed on time,



which may include:

LPKs / EPKs

One-sheets

Artist and project bios

Campaign and partnership decks

Press and promotional materials

DSP and platform materials

Other release and marketing collateral

Brand Partnerships

Identify brands and partners that fit the artist and project

Develop partnership and collaboration opportunities, pitches and proposals

Reach out to, or facilitate introductions with, relevant brands

Follow up and progress opportunities

Work with management and relevant team members to bring suitable partnerships into the campaign

Management retains final approval over partnerships and commercial agreements.

Audience Development

Identify opportunities to grow the artist’s audience

Develop strategies to strengthen fan engagement

Identify relevant creators, influencers and communities

Reach new audiences through partnerships, collaborations and other channels

Use audience and campaign data to understand what’s working and where to improve

Working With the Team You’ll work closely with the artist, management, publicists, the social team, label and distribution partners, creatives and others involved in the project.



Your job is to make sure the brand and marketing strategy is clear and that the marketing side of the campaign is delivered. You should be comfortable coordinating different people, following up on outstanding work and raising issues early.

Key Deliverables The final scope will be agreed with the successful candidate, but is expected to include:

Brand Audit:

review the artist’s current brand, positioning, audience and market presence

Brand Positioning:

define who the artist is, who the brand is for and what sets it apart

Brand Guidelines:

a practical framework for positioning, messaging, tone and direction

Release Strategy:

the overarching marketing strategy for the album and singles

Rollout Plan:

develop and maintain a dated rollout plan covering each single, the album release and key campaign activity

Brand Partnerships:

a target list, active outreach and visibility over pitches and outcomes

Campaign Materials:

LPKs/EPKs, one-sheets, decks and other collateral delivered when required

Additional Brand Projects:

other brand work that comes up, with scope agreed as needed

About You

Experience in brand, marketing or campaign strategy

A strong understanding of music, entertainment, culture and digital audiences

A track record of delivering campaigns, not just writing strategy

Experience with brand partnerships or collaborations

Strong organisation, communication and attention to detail

Good commercial awareness

Confidence working with internal and external stakeholders

A proactive style, strong follow-through and the ability to work independently

The Engagement This is a project-based consult

📌 Brand Manager (Port Phillip City)
🏢 seek.com.au
📍 Port Phillip City