Reporting to the Social Media Manager at Muscle Nation HQ in Brisbane, this is a content role for someone one to two years into their career.

You'll create content for TikTok and three Instagram accounts (Main, Food and Mens). Most of your week is spent filming, being on camera and editing. You'll come up with your own ideas as well as working from the content calendar, and you'll be in videos regularly, so you need to be comfortable in front of the camera.

Around the content, you'll help keep the accounts running by writing captions, getting posts scheduled, and keeping an eye on what's working.

Key responsibilities

Film, appear in and edit short-form video for TikTok, Instagram Reels and Stories across activewear, supplements and food

Come up with content ideas each week and pitch them to the social team

Create content for new collection drops, product launches and sales, working from the content calendar

Jump on trends, sounds and formats quickly, and adapt them so they suit Muscle Nation

Shoot photo and video for Stories, carousels and day-to-day posts

Capture behind the scenes content at shoots, events, athlete sessions and around the office

Write captions and on-screen text in brand voice

Schedule and publish posts across accounts

Track how content performs and share what you've learned with the team

About you

One to two years creating social content, whether in a role, freelance work, an internship or building your own channels

Confident filming and editing short-form video on a phone





Solid CapCut skills. Premiere Pro or Canva experience is a bonus

Comfortable on camera, including talking to camera, try-ons and product demos

A good understanding of how TikTok and Instagram work, including hooks, trends and what gets shared

Solid writing skills for captions and on-screen text

Capable of working in a fast-paced environment with consistent turnaround times

Interested in health and fitness, and happy to film in the gym and the kitchen

Links to your own social profiles or content you've made for a brand are required with your application

Full working rights in Australia

Work for one of Australia's leading fitness brands, founded right here in Brisbane

Make content every day for accounts with a large, engaged audience

Learn directly from an experienced social and creative team

A brand-new, custom-built studio to shoot in

Huge staff discounts across all Muscle Nation products

Unlimited access to Muscle Nation products while you're in the office

A brand-new office with a relaxed dress code, so wear whatever you're comfortable in

About us Muscle Nation is one of Australia's leading and fastest-growing brands in activewear, supplements, and food. We pride ourselves on being a family-oriented business with a strong sense of community, creativity, and innovation. Our products, digital presence, and connection with our customers are central to our growth and success, and we are constantly looking for new ways to enhance our impact.

📌 Social Media Coordinator (Brisbane)
🏢 Muscle Nation Pty
📍 Brisbane