A high‑growth digital agency is hiring a

Demand Generation Specialist

to support their B2B pod, focused on driving pipeline for SaaS and B2B clients.

This is a

hands‑on role for someone who thrives in the platforms , managing paid demand generation campaigns and turning strategy into measurable revenue outcomes.

You’ll work closely with a Demand Generation Manager who leads overall strategy and client relationships, while you take ownership of campaign execution and performance across a portfolio of accounts.

What You’ll Do Paid Campaign Management

Manage and optimise campaigns across platforms including LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads, Reddit and Capterra.

You’ll Be Responsible For

Campaign builds and account structure

Audience targeting and segmentation

Budget pacing and bidding strategy

Continuous testing across creatives, messaging and landing pages

Ensuring tracking and attribution are implemented correctly

Pipeline‑Focused Optimisation Success in this role is measured by

pipeline impact, not just leads .

You’ll analyse funnel performance from click through to MQL and SQL, identifying opportunities to improve conversion and lead quality.





You’ll also work within

HubSpot

to track campaign‑attributed contacts and manage audience lists.

Reporting & Insights You’ll produce clear performance reports that go beyond metrics to explain

what’s working, what isn’t and what should change .

This includes maintaining clean dashboards and contributing to performance reviews where required.

What They’re Looking For

5+ years in performance marketing

Strong hands‑on experience with LinkedIn Ads and Google Ads

Experience managing multiple client accounts

Familiarity with HubSpot or marketing automation platforms

Strong understanding of B2B funnel metrics including MQL, SQL and CPL

Solid knowledge of tracking, attribution and campaign reporting

What’s On Offer

Competitive salary

Flexible working hours (no fixed start or finish)

Fully work from home setup

Monthly early finish day

Birthday leave

Quarterly team events and annual retreat

Dedicated time for personal learning and development

Work Rights Applicants must be

based in Australia and hold full working rights .

📌 Demand Generation Specialist (Melbourne)
🏢 Hustle
📍 Melbourne