Digital Marketing Specialist (Gold Coast)

Digital Marketing Specialist (Gold Coast)

21 Oct
|
Knotwood
|
Gold Coast

21 Oct

Knotwood

Gold Coast

Knotwood is a leading Australian-owned manufacturer of architectural aluminium systems that deliver the timeless look of wood - without the maintenance. With over 15 years of innovation and a commitment to quality, we’ve earned a reputation for combining performance, style, and sustainability in residential and commercial projects across the globe.

As we continue to grow, we’re looking for a skilled

Digital Marketing Specialist

to join our marketing team and help elevate our digital presence.

Your Role As a Digital Marketing Specialist, you’ll play a pivotal role in enhancing our digital footprint, managing our websites, and delivering high-performing campaigns across multiple platforms.

Key Responsibilities

Design, build, and maintain WordPress websites that deliver great user experience, performance, and functionality

Plan and implement effective SEO strategies to boost organic rankings and attract relevant traffic

Manage and optimise PPC campaigns on platforms such as Google Ads

Execute paid social campaigns on Meta platforms, including creative development and performance tracking

Monitor and analyse campaign performance and deliver actionable insights to improve ROICollaborate with teams across the business to ensure digital marketing supports broader goals





Stay current with the latest digital marketing and web development trends and best practices

What We’re Looking For

3+ years of experience in digital marketing with proven focus on WordPress, SEO, and PPC

Strong proficiency in PHP and JavaScript

Experience managing paid ad campaigns on Meta (Facebook/Instagram)

Solid understanding of SEO principles, keyword research, and analytics tools (e.g., Google Analytics, SEMrush)

Hands-on experience with Google Ads and other PPC platforms

Comfortable working within WordPress CMS, including theme and plugin development

Attention to detail and strong problem-solving skills

Self-motivated with the ability to work both independently and collaboratively

Strong written and verbal communication skills

Bonus Points

Experience with other CMS platforms (e.g., Drupal, Joomla)

Working knowledge of HTML, CSS, and front-end frameworks

Familiarity with A/B testing and CRO strategies

Experience with marketing automation tools (e.g., HubSpot, Mailchimp)

Experience or interest in AI.

What We Offer

Competitive salary + performance-based bonuses

Flexible working hours

Professional growth opportunities

A creative, collaborative team workplace

📌 Digital Marketing Specialist (Gold Coast)
🏢 Knotwood
📍 Gold Coast

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