BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we're the biggest local bottle shop in Australia. We're on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

About the Role

Love what you do and leave your mark

14 Month Fixed Term opportunity

Be part of a dynamic and creative marketing team where you will work across all disciplines of digital

The

Marketing Specialist - CRM & Lifecycle

will be responsible for the development and execution of multi-channel campaigns, from concept to execution.

Partnering closely with the BWS Marketing, Merchandise and eCommerce teams on end to end campaign planning, delivery, measurement and optimisation. Your focus will be primarily on CRM owned channels across email, push notifications, and SMS as well as ensuring campaigns are orchestrated across digital (paid & owned) and instore channels where applicable.

The role will primarily sit within the BWS CRM team as part of the Group Loyalty and Customer Strategy team, however there will be opportunities to work across other brands in our Endeavour Group portfolio depending on workloads and Group priorities.

You will be responsible for campaign planning and the day to day execution to drive traffic, optimise conversion and engagement, customer advocacy, and achieve financial and customer targets.

Sound good? Read on.

Here is a taster of what you can expect in this role:





Manage the end to end development and execution of the BWS CRM campaign calendar in collaboration with marketing, ecommerce, merchandise, product, and data teams.

Continuously test and optimise CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion along with building audiences using core customer attributes in Oracle Responsys, Amperity and other mar tech and data platforms.

Manage the Customer Lifecycle for BWS customers, inclusive of sign up and onboarding, Appy Deals and linkage to Everyday Rewards, maximising engagement and sales across the journey(s).

Contribute towards executing the tactical initiatives tied into the broader strategic approach to customer Loyalty in BWS.

Representing the customer journey within broader campaign planning forums across the business.

Brief email template design and creative campaign elements to relevant agencies.

Liaise closely with the broader team responsible for planning and delivering Everyday Rewards personalised campaigns, ensuring a smooth customer experience across the ecosystem.

Foster robust relationships across marketing, creative, ecommerce, technology, merchandise and operations team members to support the channel strategy.

In collaboration with the CRM Marketing Manager, utilise the Oracle Responsys CRM platform (or applicable technology) to develop innovative dynamic content, lifecycle trigger programs,



and campaigns across different direct comms channels.

Track, report and analyse campaign performance data to provide regular reporting to the business.

Develop and present CRM results and learnings using channel and customer analysis to the wider BWS business and marketing team.

What do we need from you Now let's talk about you:

Proven experience in data-driven marketing, with5+ years digital marketing experience

A team player who is a natural problem solver, you enjoyusing data to tell a story with the ability to adapt your style to varying needs.

A strong communicator you will build positive relationships with a wide variety of internal and external stakeholders.

Ability to work under pressure, multitask and meet deadlines, outstanding attention to detail with a strong commercial acumen.

CRM and automation marketing experience - preferably utilising Responsys

Extensive experience in running A/B and multivariate testing

Experience with HTML would be a plus

A keen eye for creative details and attention to detail

Experience writing briefs and communicating clear expectations to external agencies

Excellent written and verbal communication skills

Passion for the drinks industry

The benefits are good too

An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W

As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and

📌 Marketing Specialist (Melbourne)
🏢 Bws
📍 Melbourne