## Digital Performance, Analytics & SEO Specialist, (Fixed term contract, part time)Apply:

Hybrid:

Sydney Office:

Part time:

Posted Today:

JR101974# ASX: Powering Australia's financial markets# # Why join the ASX?When you join ASX, you’re joining a company with a strong purpose – to power a stronger economic future by enabling a fair and dynamic marketplace for all.In your new role, you’ll be part of a leading global securities exchange with a strong brand. We are known for being a trusted market operator and an exciting data hub.Want to know why we are a great place to work, click on the link to learn more.www.asx.com.au/about/careers/a-outstanding-place-to-work# We are more than a securities exchangeThe ASX team brings together talented people from a diverse range of disciplines.We run critical market infrastructure, with 1 in 3 people employed within technology.

Yet we have a unique complexity of roles across a range of disciplines such as operations, program delivery, financial products, investor engagement, risk and compliance.We’re proud to foster a workplace where diversity is celebrated and inclusion is part of our everyday culture. Our employee-led networks champion LGBTIQ+ inclusion, promote gender equality, accessibility and wellbeing, inspire giving and volunteering, and celebrate cultural and religious events, creating a sense of belonging for all. As an AWEI Bronze employer and member of the Champions of Change Coalition for gender equality, we’re committed to a fair and inclusive workplace where everyone can thrive.Your Team

Part of the Marketing & Brand team, the Digital Marketing Team is responsible for ASX’s digital channels, customer engagement programs, content strategy, website performance,



digital governance and marketing technology platforms.

The Digital Performance, Analytics & SEO Specialist will work across Marketing, Technology and Data teams to improve content performance, SEO effectiveness and content discoverability through enhanced analytics, measurement and optimisation practices.

The role will help establish the foundations required to support content audits, remediation prioritisation, governance and AI-driven discoverability initiatives, while enabling more effective performance measurement and data-informed decision-making across ASX’s digital ecosystem.

Key Deliverables During the Initial Engagement

Content Performance & Remediation* Establish measurement frameworks that support content audits and content performance assessments.* Analyse content performance data to identify outdated, underperforming or low-value content requiring remediation.* Support content remediation initiatives through performance analysis, prioritisation and governance recommendations.* Partner with content owners and stakeholders to identify opportunities to improve content quality, effectiveness and usability.* Support initiatives that identify opportunities to reduce reliance on static and inaccessible content formats, including legacy PDFs, where appropriate.* Establish governance approaches that support ongoing content review, optimisation, publishing and retirement processes.





SEO & AI-Driven Discovery Enablement

* Implement measurement and reporting approaches that improve visibility of organic search performance, content discoverability and customer engagement.* Support structured data and content signal improvements for key ASX digital properties.* Identify opportunities to improve content discoverability across search engines and emerging AI-driven discovery experiences.* Establish measurement approaches that enable ongoing monitoring of SEO performance, discoverability and content effectiveness.* Provide insights and recommendations that strengthen ASX’s readiness for evolving search and AI-driven discovery environments.

Reporting & Optimisation Enablement

* Design and implement reporting and insights that support content performance assessment, SEO optimisation and discoverability improvement initiatives.* Improve the quality, consistency and reliability of content, campaign and customer journey measurement frameworks.* Enable optimisation-focused decision making through improved performance insights, attribution and visibility.* Establish reporting approaches that support evidence-based decisions relating to content effectiveness, search visibility and customer engagement.* Conduct reviews of existing analytics, tracking and measurement capabilities to identify opportunities that improve content performance, SEO effectiveness, discoverability and optimisation outcomes.* Improve data quality, reliability and performance visibility to better identify content optimisation, remediation and discoverability opportunities.

Marketing Capability & Governance

* Establish scalable analytics, measurement and governance s

📌 Digital Performance, Analytics (Sydney)
🏢 ASX
📍 Sydney