Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

About the role:

The Melbourne Head of Performance role is designed to ensure Zenith is at the forefront of digital innovation in media. This role will be responsible for spearheading the performance media strategy for new business development, as well as enhancing the quality and effectiveness of performance planning outputs. The ideal candidate will possess a deep understanding of the digital landscape,



lead the team and support to deliver cohesive and strategic approaches to cross channel performance strategies, innovation, test and learn agenda/roadmap and campaign optimisation excellence. Deep financial acumen, natural relationship building and streamlined approach to ways of doing things, are key standouts to the roles’ success. As a member of the Melbourne leadership team, prowess and requires a visionary this role is pivotal to driving Zenith’s digital leader who can navigate the complexities of the digital world and unlock new media potential to drive optimal ROI for our clients

What you will do with us:

- Elevate the quality of performance planning outputs, ensure alignment with current trends, client objectives and Zenith’s ‘ROI Connect’ planning process. Also, utilising data driven insights to inform and optimise digital campaigns, enhancing performance and
- Govern regular biddable platform ad account health audits ROI (search, social, programmatic aligning with platform best practices, testing/adopting latest features striving to unlock incremental performance and efficiencies.
- Collaborate with cross and continuously), functional teams (Research & Insights, SEO, Commerce, Data Solutions, Analytics) to integrate digital/performance strategies with broader client growth and campaign initiatives.




- Identify and elevate award worthy work to the business from within client teams. Share and inspire other teams to elevate existing work. Identify opportunity to test bespoke solutions with key media / tech partners
- Identify key training requirements for our teams and ensure all are skilled and accredited in required platforms
- Govern best practices and adherence to 1) critical brand safety standards and protocols, 2) biddable platform security and access compliance, and 3) generative AI responsible and ethical use of
- Identify opportunities to standardise and automate key digital/performance activation processes (creating playbooks/ adopting new tech/AI solutions) to increase overall agency efficiency and Client effectiveness
- Lead onboarding process and documentation of new clients from an AdTech setup and digital activation perspective.
- Establish proactive relationships with senior clients, leading clients in their understanding of the digital, performance media and ad technology landscape, best practices & innovation.
- Spearhead digital maturity programs with key clients to accelerate their path to digital resiliency amidst ongoing signal depreciation and privacy law reforms
- Craft well substantiated, concise and compelling written responses to digital, technology and data specific RFP questions.
- Work collaboratively with the team to develop comprehensive performance strategies that expertly solve for the client's strategic response growth challenge(s).
- Drive ‘beyond the brief’ thinking through cutting-edge use of technology and data that can create a competitive advantage for clients and/or unlock long business transformation benefits.
- Stay abreast of emerging digital/perfor

📌 Head of Digital Performance (Melbourne)
🏢 Publicis Groupe
📍 Melbourne