AI Engineer – Conversational. Leading the day‑to‑day advancement of AI transformation at a fast‑paced and leading adventure retailer.

Are you driven by innovation and thrive on building scalable, high‑impact conversational AI solutions? At 4WD Supacentre, we don’t just keep up with change … a genuine expert in conversational AI — someone who has spent the last 3+ years immersed in building and delivering real‑world chat and voice solutions, and brings 10+ years of broader technology experience to back it up. This is a hands‑on role sitting within a team of around 15 talented technology specialists. Given the calibre we’re seeking, only candidates who closely meet or exceed these requirements will be contacted.

About the Role

As an AI Engineer – Conversational at 4WD Supacentre, you’ll take ownership of designing, building and deploying AI‑driven chat and voice solutions that transform the way our customers engage with us. This is a hands‑on, technical role working within a fast‑moving team that values delivery and innovation in equal measure. Reporting to the Technology & Project Director.

We are on an exciting journey to implement AI chat across our e‑commerce website and AI voice within our contact centre environment. We currently operate Salesforce for both voice calls and website chat. We are open to best‑of‑breed conversational AI tooling to complement it. You’ll evaluate, recommend and implement the right solutions, integrating them seamlessly into our existing technology landscape.

This is a rare opportunity to shape conversational AI capability from the ground up inside a growing Australian retail business.

Role Responsibilities

- Design and implement AI‑powered chat solutions for the 4WD Supacentre website,



delivering intelligent, personalised customer interactions
- Architect and deploy AI voice solutions within the contact centre environment, reducing handling time and improving customer experience
- Work closing with our internal team on system integrations that can be leveraged by the conversational AI systems to automate and enrich requests and experiences with our customers
- Evaluate and recommend conversational AI platforms and tooling suited to a retail and e‑commerce workplace
- Integrate conversational AI solutions with Salesforce CRM and other existing business systems
- Build, train and continuously improve NLP models, intents, entities and conversation flows
- Define and monitor key performance metrics for chat and voice AI solutions (containment rate, CSAT, deflection, resolution)
- Collaborate with contact centre, digital and e‑commerce teams to align AI capabilities with business needs
- Manage third‑party vendor relationships for conversational AI platforms and voice providers
- Document technical designs, integration architectures and operational runbooks
- Stay current with advancements in generative AI and large language models (LLMs) and apply them where appropriate
- Support QA and testing of conversation flows prior to go‑live
- Contribute to the broader AI transformation roadmap across the business

About you





You are a technically sharp and commercially aware AI engineer who gets genuine satisfaction from seeing a well‑built conversation flow delight a customer. You have implemented AI conversational solutions in a large multi‑store retailer in Australia, either via conversational chat on an e‑commerce platform, and/or you have implemented conversation voice for a call centre. You are deeply skilled at AI conversational implementations, and have done it multiple times successfully at scale. You are a great team player, with this burning feeling inside to achieve more, to not settle for average. You are someone who never says, ‘it cannot be done’, but rather leave no stone unturned to overcome difficulties.

You’ll Bring

- Proven hands‑on experience designing and deploying conversational AI solutions — chatbots, virtual agents or AI voice
- Deep knowledge of one or more conversational AI platforms such as Salesforce Einstein Bots, Amazon Lex, Nuance, Eleven Labs, Genesys AI, LivePerson, Cognigy, Kore.ai or similar
- Experience integrating AI chat and voice solutions with CRM platforms, particularly Salesforce Service Cloud
- Strong understanding of NLP/NLU concepts including intent classification, entity extraction and dialogue management
- Experience with AI voice solutions and telephony platforms such as Genesys Cloud, Amazon Connect, Twilio, Eleven Labs or similar
- Proficiency with APIs and integration patterns (REST, webhooks) to connect AI platforms with back‑end systems
- Familiarity with large language models (LLMs) and generative AI and how they can be applied within conversational experiences
- Experience defining and tracking conversational AI KPIs and iterating on

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