Occupation:

Education and training

Location:

Melbourne - CBD and Inner Metro suburbs

Reference:

1548648

Selection Criteria Essential Qualifications and Experience

Qualifications in Communications, Marketing, Public Relations, Media, Journalism, Graphic Design, or a related field.

Demonstrated experience in communications, marketing, content creation, or social media management.

Excellent written and verbal communication skills.

Solid attention to detail and proofreading skills.

Experience using digital communication platforms and content management systems.

Ability to work collaboratively in a school or community-focused setting.

Strong organisational and time-management skills.

Role Marketing and Promotion

Support the planning and implementation of marketing campaigns to promote the school and increase enrolment interest.

Develop promotional materials including brochures, flyers, merchandise, advertisements, banners, and digital content.

Assist with prospective family engagement activities, including school tours, open days, and special events.

Capture and share stories that showcase student learning, wellbeing, achievements, and community involvement.

Help maintain consistent branding across all marketing channels.

Digital Media and Content Creation

Manage and update content on the school's website and all online digital platforms.

Create engaging content for social media platforms Instagram, Street Signs and Internal Boards.

Coordinate photography and videography for school events and activities.

Edit photos, videos, and graphics for communication and marketing purposes.





Monitor social media engagement and provide regular performance reports.

Community Engagement

Foster positive relationships with students, families, alumni, staff, and community partners.

Promote school events and celebrate school achievements through various communication channels.

Support the coordination of community engagement initiatives and campaigns.

Assist with parent communication and stakeholder feedback activities.

Administrative Support

Maintain communication databases, marketing materials, and digital asset libraries.

Assist with event planning, logistics, and promotional activities.

Track marketing metrics and prepare reports on campaign effectiveness for the Principal

Support budget monitoring for communication and marketing activities.

Ensure compliance with privacy, copyright, and child safety requirements when publishing content.

Technical Skills

Microsoft 365 suite (Word, PowerPoint, Outlook, Excel, Teams).

Social media management platforms.

Website content management systems.

Graphic design and content creation tools (e.g., Canva, Adobe Creative Suite).

Photography and basic video editing skills.

Data analysis and reporting tools.

Personal Attributes

Creative and proactive approach to storytelling and engagement.





Strong interpersonal and relationship-building skills.

Ability to manage multiple priorities and deadlines.

Professional judgement and discretion.

Commitment to child safety and wellbeing.

Alignment with the school's values and culture

Responsibilities

Assist in developing and delivering the school's communications strategy

Create, edit, and distribute school newsletters, announcements, and community updates

Draft articles, media releases, website content, and correspondence

Support the Principal for internal communications for staff, students, and families

Ensure communications reflect the school's values, branding, and strategic priorities

Maintain a calendar of communication activities and key events

Monitor and respond to general communication enquiries as required

Support the planning and implementation of marketing campaigns to promote the school and increase enrolment interest

Develop promotional materials including brochures, flyers, merchandise, advertisements, banners, and digital content

Assist with prospective family engagement activities, including school tours, open days, and special events

Who May Apply Individuals with the aptitude, experience and/or qualifications to fulfill the specific requirements of the position.

Diversity and Inclusion The department is committed to diversity and inclusion and developing a workforce that is representative of the community we service. We value diversity and inclusion in all forms - culture, gender, religion, ethnicity, LGBTIQA+, disability and neurodiversity. Aboriginal and Torres Strait Island

📌 Communications & Marketing (Melbourne)
🏢 Victorian Government
📍 Melbourne