MAYE is a fast-growing Australian womenswear ecommerce brand with an established presence across Australia and the US.

We're looking for an experienced Senior Growth Marketing Manager with sharp commercial instincts, a highly analytical mind and strong performance marketing expertise, balanced with a natural appreciation for brand and creative.

This is a senior role offering genuine ownership, the opportunity to work closely with the Founder and the chance to make a meaningful impact on MAYE's continued expansion and profitable growth.

MAYE is a fast-growing Australian womenswear ecommerce brand with an established presence across Australia and the US.

We're looking for an experienced Senior Growth Marketing Manager with sharp commercial instincts, a highly analytical mind and strong performance marketing expertise, balanced with a natural appreciation for brand and creative.

This is a senior role offering genuine ownership, the opportunity to work closely with the Founder and the chance to make a meaningful impact on MAYE's continued expansion and profitable growth.

The Role

You'll work closely with MAYE's Founder & Creative Director to identify new opportunities, shape our marketing strategy and play a pivotal role in scaling the business.

With a strong understanding of performance marketing, customer behaviour and the wider e-commerce landscape, you'll use data and insights to make informed decisions and drive measurable results.

Your remit will span customer acquisition, performance creative, influencer partnerships, retention and emerging channels, with a focus on identifying and executing initiatives that deliver the greatest commercial impact.





You'll also oversee campaign shoots and content production, translating the Founder's creative vision into well-executed campaigns. You'll manage and guide our Marketing Coordinator, bringing structure and accountability to the creative production process.

This is a hands-on strategic role for someone who thrives on data, has a relentless focus on performance and knows how to turn insights into results. You'll bring strong commercial judgement, challenge conventional thinking and take ownership of initiatives from strategy through to execution.

Key Responsibilities

Growth & Commercial Performance

- Work closely with the Founder to develop and deliver strategies that drive profitable revenue growth.

- Analyse marketing performance and customer behaviour to identify opportunities to improve acquisition, conversion and retention.

- Evaluate paid marketing performance and recommend ways to improve efficiency and scale.

- Support marketing budget planning and revenue forecasting, using performance data to guide investment decisions and ensure sustainable, profitable growth.

- Identify and develop new customer acquisition channels, partnerships and commercial opportunities.

- Work with product and merchandising teams to ensure marketing priorities align with launches, inventory and revenue objectives.





- Develop and lead a continuous programme of growth experiments, testing current ideas across acquisition, conversion and retention to identify opportunities that can be scaled profitably.

- Establish clear performance measures and use data to inform decisions.

Creative Strategy & Production

- Lead MAYE's performance creative strategy, balancing strong commercial results with the integrity of the brand.

- Develop and lead a performance-driven content strategy that prioritises paid advertising, while building a strong and engaging organic social presence that supports MAYE's brand and customer acquisition objectives

- Identify the creative concepts, messaging and content formats that resonate with our customers.

- Develop briefs and creative direction for advertising content, working closely with our Marketing Coordinator and content creators.

- Build a consistent system for producing, testing and refining performance creative, using data and insights to develop content that attracts new customers and drives results.

- Work closely with the Founder to develop campaign concepts, plan photoshoots and shape creative direction, ensuring content aligns with MAYE's brand vision and marketing objectives.

- Manage and guide the Marketing Coordinator across shoot logistics, production schedules, content delivery and creative execution.

- Ensure campaigns and photoshoots are well organised, delivered on schedule and produce the assets required across marketing channels.

- Identify opportunities to make our content work harder across paid and organic channels.

Influencer & Creator Partnerships

- Lead MAYE's influencer

📌 Senior Growth Marketing Manager (Sydney)
🏢 MAYE Group
📍 Sydney