At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

- We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.
- Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.
- We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About Adobe.pub

The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results.



We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About the role

This is a rare opportunity to work at the centre of Adobe’s mobile growth strategy across APAC, partnering with one of the most sophisticated and forward‑thinking digital brands in the world.

Adobe is a business that truly understands the power of mobile. With significant, sustained investment in mobile app marketing across multiple products, mobile is not a test channel or bolt‑on - it is a core pillar of Adobe’s performance and growth strategy. The work spans always‑on user acquisition, major campaign bursts, and long‑term audience and product growth, supported by substantial, multi‑market investment and senior stakeholder attention.

As Performance Planning Manager (Mobile Apps), you'll work closely with Adobe, who value strategic thinking, rigour, and partnership - and who expect their agency to help lead the conversation, not just execute instructions. This is an incredible opportunity to drive growth and change on a rapid-growing, game-changing Publicis Media client, combining strategic thinking with strong hands‑on expertise to drive the growth and visibility of Adobe mobile app campaigns.

This role requires a deep understanding of performance marketing channels,



user acquisition strategies and some knowledge of app store ecosystems (iOS and Android). You’ll be responsible for planning paid media campaigns that increase app downloads, drive ROI, and encourage long‑term user retention through paid efforts.

The ideal candidate is a hybrid thinker: someone who can define and scale performance marketing strategies while also rolling up their sleeves to troubleshoot and optimise campaigns when needed.

You will act as a trusted partner to your clients, providing clarity, confidence and forward planning. You’ll have the autonomy to shape standards, influence conversations, and build a scalable approach that will be felt across markets.

If you’re motivated by working on a world‑class brand, enjoy partnering with smart, engaged clients, and want your expertise in mobile to genuinely matter, this role offers both impact and career momentum in equal measure.

What you will do with us:

- Lead performance strategy for a category‑leading client - Own and evolve the mobile app marketing strategy across iOS and Android - shaping how a global brand drives acquisition, engagement, and long‑term value through paid and owned channels.
- Develop media strategies across search (Apple Ads, Google UAC), social and display - grounded in audience insight, clear objectives, and full‑funnel thinking from install through to retention.
- Build and optimise campaign structures, targeting approaches, creative testing frameworks and bidding strategies to deliver against key metrics including CPI, ROAS and lifetime value.
- Map and continuously refine the user journey across acquisition, engagement and retention - identifying opportunities to unlock growth across every stage.
- Ensure mobile activity is fully c

📌 Performance Planning Manager (Melbourne)
🏢 Zenith Media Australia
📍 Melbourne