About Ferocia

Ferocia is a team of more than 300 people building better financial experiences for Australians.

As the digital division of Bendigo Bank, our work spans Up, a digital bank; Connect, the platform powering Bendigo Bank’s web and mobile banking; and tools that make managing money simpler and help protect people from scams and fraud.

Our shared purpose: helping people feel more confident and in control of their money.

The team

The Growth team (Team Rhythm) exists to create and drive step-changes in Up’s growth trajectory. We don’t look for micro-optimisations - it’s about innovative, bold, calculated bets that have real impact on Up’s business KPIs, from awareness metrics right through to acquisition, advocacy, and ultimately revenue targets.

We believe in a product-led growth strategy at Up and work closely with the product design/dev team (Team Mariachi), and in tandem with our talented brand team (Team Soul) to ensure things look, sound and feel completely original in-market.

Overview of your role

We’re looking for a data-savvy, creative thinking marketer with wide experience across a number of related areas.

You’ll need to wear a few hats in this role, but you’ll also have a lot of autonomy to take growth initiatives from inception through to delivery and review.

Two important things to mention up front:

- While we generally only hire in the Greater Melbourne area, Sydney-based applicants are welcome for this particular role.

- This is a 12-month fixed-term role covering parental leave, with potential to extend to a permanent role.

In this role you will:





- Help with the positioning and communication of current Up app features in a way that’ll resonate with our target market (18-35s), and drive acquisition of new users and conversions.

- Help to experiment and iterate on existing in-app growth loops within the app to further improve and accelerate them, in particular in relation to Up Home.

- Collaborate, plan and execute on medium and large scale marketing campaigns for key launches, across multiple teams, being the glue in-between to get things shipped and achieve results.

- Be across BAU activity (both digital performances channels and sometimes above-the-line “always on” media, like outdoor, print, etc) and constantly look for ways to improve efficacy and impact.

- Mine all sources of analytics (within the product and beyond it) to look for new opportunities and be able to pitch these convincingly to gain internal support/resourcing. But - don’t forget to combine this with your instincts too.

- Manage costs efficiently. But - be willing to take calculated bets/risks when the right opportunity presents (we’re a challenger brand still and we need to be distinct and different at all times, so as to cut through at a cultural level).

If you were working here in the past month, here are some things you may have been involved in:

- Collaborating with our product team to roll-out,



through our owned channels, a new Up Home feature designed to drive more value for customers and improve loan settlements.

- Collaborating with our data team to identify key insights, and in turn opportunities, to better optimise our Hook Up A Mate referral programme.

- Collaborating with our brand team to broaden awareness externally of our in-app promotions (and drive delight and advocacy around them).

Important skills and relevant knowledge

Must haves:

- At least 5+ years of experience in a marketing/growth/product role (it’s OK if you don’t have any formal training).

- Comfortable with data (pulling it, combining sources, simplifying it, deriving insights, communicating key learnings from it).

- Comfortable working autonomously and following your nose (you’ll have support around you, but it’s up to you to drive things forward and navigate through blockers with the right attitude).

- Prior experience working closely with creative teams (whether that be agency side or in-house).

- Demonstrable experience of delivering medium-large media campaigns with tangible business results (forget vanity metrics).

- Good knowledge of PR / earned media.

- Good knowledge of digital ads platforms (bonus points if you’ve gone beyond the basics with TikTok, Instagram and Reddit).

- Good knowledge of Google Analytics (GA4).

- Adept with AI tools and using them for deep research / improving your systems for work.

Nice to haves:

- Strong familiarity with the Up app as a customer.

- Prior experience in fintech/banking/tech.

- Prior experi

📌 Senior Growth Marketer (Melbourne)
🏢 Ferocia
📍 Melbourne