Creative Strategist, Growth

Melbourne, VIC • Sydney, NSW

Marketing

Remote • Hybrid

Full-time

The Role

We’re looking for a Performance Creative Strategist to help drive Linktree’s next stage of growth by owning one of the biggest variables in paid acquisition: creative.

You won’t be here to feed a content calendar or execute pre-written briefs. You’ll lead with insight — using performance data, audience understanding, and sharp judgement to decide what we should make next, and translate that into ads that convert and scale across Meta, TikTok and YouTube.

This is a conversion-led, data-informed creative strategy role. You’ll turn learnings from paid social into clear hypotheses, build structured testing roadmaps, and iterate fast to find repeatable winners. You’ll own the sprint cycle end-to-end — from angle selection to creative direction to post-launch analysis — while briefing and managing our creative agency and measurement partners and aligning closely with Growth, Design, Content, and our creator network.

Day-to-day, you’ll work shoulder-to-shoulder with our Performance Marketing Specialists, where creative strategy and media buying are tightly integrated. As Linktree scales paid investment globally, your work will directly influence how efficiently every dollar performs.

We’re after someone with high judgement and high standards — a builder who prioritises ruthlessly, pushes back when it matters, and consistently chooses the most impactful creative bets. If you get energy from turning insight into work that moves metrics — you’ll do some of your best work here.

What You’ll Own

- Creative strategy & testing: Develop performance-led creative briefs and structured testing roadmaps. Translate campaign data,



audience behaviour, and platform trends into scalable concepts — then identify the winning hooks, angles, and formats worth scaling systematically.
- Scripting & production: Ideate and write high-converting direct-response scripts and hooks for short-form video, UGC, statics, and carousels. Direct creators, editors, and designers to bring the vision to life with strategic precision.
- Sprint ownership: Run the full cycle — hypothesis → brief → produce → launch → analyse → iterate — maintaining a predictable cadence of testable, high-quality assets across Meta, TikTok, YouTube, and Google.
- Agency & partner management: Brief, manage, and hold accountable our creative agency and measurement partners. Set the bar, run feedback cycles, and make sure external output compounds our internal learnings — not duplicates them.
- Performance & optimisation: Spot early performance signals — hook winners, fatigue trends, scaling opportunities. Use metrics (CTR, thumb-stop rate, hold rate, CVR, CAC) to make fast decisions and pivot when needed.
- Creator & UGC management: Own creator and UGC workflows end-to-end — coordination, briefs, asset intake, revisions, and approvals — for both internal partners and external creators.
- Creative insights library:



Build and maintain a growing library of creative learnings and frameworks that makes the whole Growth organisation smarter over time.
- Cross-functional collaboration: Partner day-to-day with Performance Marketing Specialists, and regularly with CRO, Brand, Design, and Content to ensure creative strategy stays aligned with channel best practice and Linktree's identity — while always pushing for performance.

Who We’re Looking For

- 4–6+ years in performance creative, paid social strategy, or growth marketing — with a portfolio of winning ads that shows clear creative contribution and measurable outcomes. A strong portfolio matters more to us than where you've worked.
- A copywriter at your core: you know how to sell, which angles convert, how to shift audience beliefs, and how to calibrate messaging across sophistication levels — from problem-unaware to ready-to-buy.
- Deep fluency in how Meta, TikTok, and YouTube algorithms behave — and how creative influences delivery, targeting, and in-platform performance.
- Proven experience scripting and producing high-converting direct-response video ads, including hands-on work with UGC, short-form video, and creator-led content.
- Strong testing instincts: you design experiments with explicit hypotheses, read performance data to separate signal from noise, and turn insights into frameworks — not one-off tweaks.
- Experienced in briefing and managing creative agencies, UGC creators, and measurement partners to a high standard with clear accountability.
- Comfortable using AI tools to move faster, generate variation, and extend your creative output — without losing quality or judgment.
- A builder and a self-starter: you design the systems and processes t

📌 Creative Strategist Lead, Growth (Melbourne)
🏢 Linktree
📍 Melbourne