Grow your career with Australia's largest training resources provider

- Great career progression in a rapidly expanding company
- Be part of a dynamic and successful team
- Enjoy the convenience of Australian hours – no night shift & no rush hour travel

ABOUT US

Training Resources Group & eSkilled are a group of B2B companies that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high-quality products, exceptional customer service and support. Your role sits within the eSkilled team.

ABOUT THE ROLE

As a Digital Marketing Coordinator, you will support the performance of our digital channels across content, conversion rate optimisation (CRO), email marketing, social media and SEO. You'll combine creativity with data and user insights to create and optimise digital experiences that increase engagement, organic visibility and lead generation.

Reporting to the Senior Digital Marketing Manager, within the eSkilled Marketing department, you will work closely with the other Marketing teams to ensure our content is not only well-written but also visually brand-aligned.

YOUR RESPONSIBILITIES

- Conversion & Funnel Optimisation: Analyse website and funnel performance to identify friction, drop-off points and opportunities to improve conversion rates across key pages and customer journeys.
- User Behaviour Analysis: Use website analytics, heatmaps and session recordings to understand user behaviour and inform optimisation priorities.
- A/B Testing & Experimentation: Develop, execute and evaluate A/B tests across copy, calls to action,



layouts, forms and other conversion elements.
- Landing Page & Conversion Copy: Write and optimise landing pages, headlines, calls to action, promotional banners and other website content to improve engagement, lead generation and conversions.
- UX Improvements: Recommend improvements to website usability, navigation and conversion pathways, partnering with Web Development and UX teams to implement changes.
- Performance Analysis & Reporting: Analyse conversion rates, campaign performance and lead quality, presenting insights and actionable recommendations to Marketing management.
- Continuous Improvement: Stay across CRO, UX and digital marketing best practices and proactively recommend new optimisation opportunities and experiments.

Content, Web & Design - 45%

- End-to-End Content Creation: Use AI and research to create high-quality, SEO-optimised content for blog articles, landing pages, product pages and other digital channels.
- Website Content Management: Write, edit and optimise website content to improve organic visibility, user experience and conversion performance.
- WordPress Publishing: Manage the WordPress publishing workflow, including page formatting, metadata, internal links and quality assurance to ensure content is published accurately and on schedule.
- Graphic Design:



Create basic marketing assets such as social graphics, blog headers, website banners and email graphics using Canva and Adobe Photoshop.

Email Marketing - 15%

- Campaign Development: Create and execute email campaigns designed to nurture prospects and generate qualified leads.
- Conversion Optimisation: Continually improve email performance through stronger messaging, offers, calls to action, segmentation and A/B testing.
- Technical Execution: Manage campaign builds, spam and deliverability testing, A/B tests and list deployment.
- Performance Analysis: Monitor open rates, click-through rates, conversions and lead generation to identify opportunities for improvement.
- Research & Innovation: Monitor industry trends, competitor activity and email marketing best practices to identify recent campaign opportunities and improve performance.

Social Media & Community Engagement -15%

- Content Planning & Execution: Manage the monthly social media calendar and create content that builds brand awareness, engagement and authority.
- Community Management: Monitor and engage with audiences across LinkedIn, Reddit, YouTube and other relevant platforms, including responding to comments and reviews.
- Performance Optimisation: Analyse social media performance and use insights to improve future content, reach and engagement.
- Reporting: Prepare monthly reports against agreed social media KPIs and provide recommendations for improvement.

SEO & Link Building - 5%

- On-Page SEO: Apply keyword research and SEO best practices across website, landing page and blog content to improve organic search visibility.
- Backlink Building: Support

📌 Digital Marketing Coordinator (Perth)
🏢 Training Resources Group
📍 Perth