Customer Service and Digital Marketing Specialist

The Local Hire Group Pty Ltd – Melbourne VIC

Customer Service and Digital Marketing Specialist

Company

The Local Hire Group, including Local Trailer Hire and Local Trailer Sales

Location

Remote, Australia

Employment

Flexible part-time, with hours to be agreed

Reports to

Operations Manager

Customer Service and Digital Marketing Specialist

Company

The Local Hire Group, including Local Trailer Hire and Local Trailer Sales

Location

Remote, Australia

Employment

Flexible part-time, with hours to be agreed

Reports to

Operations Manager

About the Local Hire Group

Local Trailer Hire is an Australian trailer sharing marketplace that connects trailer owners with people who need a convenient and trusted way to hire. Local Trailer Sales is our companion marketplace, helping private sellers and trailer retailers connect with buyers across Australia.

Both businesses are built around making trailer ownership, hire and sales easier. We are growing and need someone who can help us look after our community while also finding practical, creative ways to attract more owners, hirers, sellers and buyers.

About the Role

This is a varied, hands-on role for a genuine all-rounder. You will be the friendly, solutions-focused voice behind our marketplaces, helping customers navigate bookings, listings and enquiries while resolving issues fairly and clearly.

You will also help shape and execute our marketing across Local Trailer Hire and Local Trailer Sales. That includes social content, organic and paid social campaigns, Google Ads, SEO, website content and performance reporting. The balance between customer service and marketing will shift from week to week,



so you will need to be comfortable moving from a sensitive customer issue to writing a campaign, improving a web page or reviewing advertising results.

This role suits someone who enjoys autonomy, takes ownership and is equally happy thinking strategically and getting the work done.

Key Responsibilities
Customer Service and Marketplace Operations

- Respond promptly and professionally to customer enquiries by email and phone.
- Support trailer owners, hirers, sellers and buyers throughout their marketplace journey, including listings, bookings, payments, enquiries and reviews.
- Investigate and resolve issues such as cancellations, late returns, damage claims, listing concerns and transaction-related questions.
- Apply marketplace policies with sound judgement, fairness and consistency, particularly when circumstances are sensitive or contested.
- Maintain clear and accurate records of customer interactions and agreed actions in our internal systems.
- Identify recurring customer pain points, share insights with the wider team and recommend practical improvements to products, policies and communications.
- Support feature launches, policy changes and owner or retailer initiatives with clear customer communications and follow-up.
- Help develop reusable responses,



knowledge content and scalable service processes as the businesses grow.

Marketing Strategy and Campaigns

- Help develop practical marketing plans for Local Trailer Hire and Local Trailer Sales, translating business priorities into campaigns and a clear activity calendar.
- Plan and execute campaigns that grow awareness, marketplace supply, customer acquisition and repeat use across both brands.
- Coordinate seasonal, location-based and audience-specific campaigns, including promotions for trailer owners, hirers, private sellers and retailers.
- Maintain a consistent brand voice while adapting messages for the different audiences and objectives of each marketplace.

Social Content and Community

- Create and publish helpful, engaging social content across relevant channels, including copy, simple graphics, short-form video and customer stories.
- Manage a practical content calendar and keep a reliable publishing rhythm across both brands.
- Monitor and respond to comments and messages, using community feedback to inform future content and campaigns.
- Source stories, testimonials, reviews and marketplace insights that build trust and bring the brands to life.
- Test new content formats and creative ideas, learning quickly from audience response and performance data.

Paid Advertising

- Plan, build and optimise paid social campaigns across platforms such as Meta, including audience selection, creative development, testing and budget management.
- Create and manage Google Ads campaigns across Search and other relevant formats, aligned to marketplace locations, customer intent and commercial priorities.
- Monitor campaign performance, manage spend re

📌 Customer Service and Digital Marketing Specialist (Perth)
🏢 The Local Hire Group
📍 Perth